Category: Mobile
Medic One made a mobile first aid app for Red Cross, in a CSR project
Medic One, 1st agency in Romania exclusively dedicated to health communication, developed for Red Cross an unprecedented CSR project, a first aid app for mobile phones, especially for iPhone, that includes info […]
GfK: Smartphones give a new boost to the telephony market
GfK presented its results for 2012 at Mobile World Congress Barcelona and showed that the worldwide demand for mobile phones increased significantly in 2012. Last year posted a first: on […]
Vodafone Romania relaunched its Digital Library with 500+ books and audio-books for mobile generation
Vodafone Romania relaunched its Digital Library, that includes 500+ books and audio-books for the mobile generation. The relaunch was made during a special event, that had Romanian writer Mircea Cartarescu […]
Mobile Works buys Magnetic Studios, getting its own tech lab
With an active evolution on Romanian mobile marketing market and one year after launch, Mobile Works consolidates its market position by buying Magnetic Studios; it becomes, this way, the only […]
DraftFCB signs a mobile app for Romanian MTR
DraftFCB Romania made a mobile app for Romanian National Villager’s Museum (MTR), aimed to invite museum’s fans to find out in real time its novelties and calendar of events. The […]
Publicis Groupe merges Digitas and LBi, creating DigitasLBi
Publicis Groupe announced the merger of Digitas and LBi to form the leading, fully integrated global digital agency network, with digital marketing and technology capabilities at the core. The new […]
Deloitte TMT Predictions 2013: Triple number of LTE subscribers, mobile advertising – up 50% and TV to start implement 4K tech
Smartphones sales volume will reach to a the record level of 1BN in 2013, mobile advertising will focus on tablets and smartphones and over 90% of users passwords will prove […]
Gartner: Worldwide mobile advertising revenues to reach $11.4BN in 2013
Worldwide mobile advertising revenue is forecast to reach $11.4BN in 2013, up from $9.6BN in 2012, according to Gartner, that estimates worldwide revenue is estimated to reach $24.5BN in 2016. […]
Romanian marcom industry’s 2012 in headlines: July to December
July Scandia Sibiu celebrates 90 years on Romanian market Graffiti BBDO signs the launch campaign for Dacia Lodgy Colgate-Palmolive launched a CSR campaign at its 20 years on Romanian market […]
Saatchi&Saatchi X and mobiles: Euro 60,000 for development in this sector in 2012
Saatchi & Saatchi X, BTL &Shopper Marketing agency part of Centrade Saatchi & Saatchi, focuses more and more on mobile marketing, especially on apps, on its long term strategy. Offering […]