Medic One, 1st agency in Romania exclusively dedicated to health communication, developed for Red Cross an unprecedented CSR project, a first aid app for mobile phones, especially for iPhone, that includes info on the most frequent cases of accidents and step by step instructions meant to help a person offer help in a crisis situation.
5 companies contributed to developing this app: Medic One, Mobile Works, Lowe & Partners and Hyperactive, with GolinHarris insuring direct communication with relevant KOLs, journalists and bloggers that support Red Cross initiative.
We are proud that we set up the basis of a CSR project as a first and, through the know-how of the team of specialists in our communication group, can save lives. It is a way we assumed – to come help and support the community. Making First Aid Points in the isolated areas of the country is another positive effect of the initiative we developed together with the Red Cross.
Managing Director Medic One.
The app is available here .