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NEXXT AI Summit 2026: From Experiment to Business Value

Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Category: Business

Photo by Adeolu Eletu on Unsplash

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. […]

May 2, 2019 Cristina Blanaru Branding, Business, Creativity, Media, OOH / DOOH

Appetite Creative hires Terence Roane as Commercial Director to lead sales team

Appetite Creative, creative technology company offering multi-channel creative, website and advertising solutions, announced that Terence Roane will be joining the team as Commercial Director with a remit to further expand […]

May 2, 2019 Cristina Blanaru Business, Creativity, Marketing

AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth

UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record […]

May 1, 2019 Cristina Blanaru Business, Creativity, Marketing, Studies

UiPath raises $568M series D funding round

The leading robotic process automation (RPA) software company, UiPath, is blazing a path to an “automation first” era, closing its Series D investment round raising $568 million at a post-money valuation of […]

May 1, 2019October 22, 2019 Cristina Blanaru Business, Digital & Media, Start Up

Matt Sheppard (Impact): Cookies. It’s been sweet but it’s time to say goodbye!

Matt Sheppard, Customer Success Manager EMEA Impact, has worked in the performance marketing industry  for over seven years and has held senior roles at cashback giant Quidco as well as Navigate […]

April 26, 2019 Cristina Blanaru Business, Digital & Media, Marketing

Diana Oprea to represent Romania at Roger Hatchuel Academy 2019

Diana Oprea, student at SNSPA, in the class of cf. prof. dr. Cristina Leovaridis, wins the local Roger Hatchuel competition, following the briefing and the training provided by The Alternative […]

April 25, 2019 Cristina Blanaru Education, Festivals & Awards

Romanian video analytics and AI tech Metrici announced the launch of Parking Place Detector

Romanian company specialized in video analytics and AI technology, Metrici, brings a new recognition engine, launching Parking Place Detector, a software solution to manage a parking lot with just the […]

April 24, 2019 Cristina Blanaru Business, Digital & Media

Cheil Worldwide appoints Ricardo Catalano as new COO for France

Cheil Worldwide has appointed Ricardo Catalano, a former CEO of Artefact, as Chief Operating Officer of Cheil France. Based on his work experience at Artefact, Wavemaker and 1000Mercies, Ricardo will […]

April 24, 2019 Cristina Blanaru Business, Creativity, People

Splash Worldwide Launches NEON Consulting

Splash Worldwide announced the launch of NEON Consulting, a specialist Marketing Technology consultancy. NEON will advise clients on the implementation, optimisation and effectiveness of their investment in marketing technology. As […]

April 23, 2019 Cristina Blanaru Business, Digital & Media

Apa Nova challenges Bucharest inhabitants at the H2Out escape room

Few are the people that know the whole process through which it is produced the drinkable water that enjoy over 2,2 million Bucharest users. This is the main reason for […]

April 18, 2019April 21, 2019 Romanita Oprea Education, Events, Marketing

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