Category: Business
Ami Hasan (hasan & partners) succeed Amir Kassaei as ADCE president
The Art Directors Club of Europe (ADCE) has selected Finnish advertising entrepreneur Ami Hasan, the founder, chairman and chief creative officer of hasan & partners Group as its new President. […]
Romanian Golin to communicate for Groupama insurance company
Groupama, one of the leaders on Romanian insurances market, appointed Golin Bucharest as its partner to develop and implement its communication strategy, following a pitch organized in the start of […]
Lucian Grainge named Cannes Lions Media Person of the Year 2017
The Cannes Lions International Festival of Creativity announced that Sir Lucian Grainge, Chairman & Chief Executive Officer of Universal Music Group (UMG), will be honored as the 2017 Media Person […]
RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad […]
GPeC Summit ’17: Zappos to speak about Customer Excellence in E-Commerce
Bucharest will turn into CEE’s e-commerce capital during GPeC Summit, event scheduled to take place on May 16-18. Rob Siefker, the Customer Loyalty Director of the e-commerce giant Zappos, and […]
IAB Europe study reveals European preferences when it comes of digital video ads’ formats
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a […]
Romanian startup UiPath receives $30M funding from Accel Partners
Romanian start-up UiPath, headquartered in US and with offices in six countries and specialized in developing and selling software automation tech for office environment work processes (Robotic Process Automation / […]
2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics
The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]
24th Golden Drum announces Best Piece Jury
Top ten internationally recognized experts from the creative industry are joining 24th Golden Drum Best Piece Jury President Bruno Bertelli, Global Chief Creative Officer, Publicis Worldwide. Members of the 24rd […]
Robert Berza is the new Fashion Days’ General Manager for Romania, Bulgaria and Hungary
Starting April, Robert Berza is the new General Manager Fashion Days for Romania, Bulgaria and Hungary, with the mission to continue the accelerate growth of Fashion Days and of eMag […]