Category: Business
Ex-McCann Romania, Gabriela Alexandrescu takes over as Client Service Director at MullenLowe
Starting April, Gabriela Alexandrescu, ad professional with over 14 years of experience in the field, took over the helm of the Client Service department within the Romanian agency MullenLowe. Over time, […]
Conan PR communicates for UBER in Romania
UBER appointed Conan PR as its PR agency in Romania, following a pitch conducted in January. Conan PR will develop and implement the strategy and the PR activities for the company […]
Lady Steps #3 – The Media Edition
What is the image of the women in the Romanian mass-media? How does the gender diversity influence the leading positions in the marketing and communication industries the portraying of the […]
Google selects comScore as brand safety measurement provider
comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers […]
TeCOMM: “Romanians are not afraid to make online payments by card. They make them constantly towards companies they trust and which require them.”
Digital payments have risen by 75% in 2016, gathering more than 7 million online transactions (desktop and mobile), according to Netopia MobilPay, and the value of those transactions has grown […]
Rogalski Damaschin handles communication for Universal Robots in Romania
Universal Robots, company who invented the cobot and leader on the segment of industrial robots operating together with the employees, chose Rogalski Damaschin Public Relations as its communication partner on […]
Fifth Dimension – the first VR escape room in Romania, a EUR 70.000 investment
The spring brings news on the Romanian entertainment market with the launch of Fifth Dimension – the first virtual reality escape room in Romania. Located on 5, Transilvaniei Street, the […]
Centric DXB hired to launch Best Book Briefings in North America
Best Book Briefings appointed Dubai-based Centric DXB as its digital agency of record for the digital go-to-market strategy in North America and Europe. We chose Centric DXB for their expertise in performance led […]
Cannes Lions honours David Droga with the Lion of St. Mark
Cannes Lions’ organizers announced David Droga, Founder & Creative Chairman of Droga5, as the personality to be honored with the Lion of St. Mark award at this year’s Festival. David […]
2017 Inside NYF’s Radio Awards with Rose Anderson
How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were […]