Category: Business
The Specialist Works opened a NY office
An independent media agency, The Specialist Works (TSW) announced the opening of a New York office. The move comes as the agency reached to over £100M in billings last year and involved promoting […]
Cannes Lions announced 16 of the presidents of 2017’s juries
Cannes Lions’ organizers announced the names of 16 of the presidents which will oversee the juries in charge of selecting the best entries and the winners of this year’s Lions […]
Midas Award for Innovation Goes to FP7 / DXB and MediaVest Spark
The Midas Awards for the World’s Best Financial Advertising announced the 2016 Midas Award for Innovation and Midas Report rankings. FP7 / DXB (part of McCann Worldgroup) and MediaVest Spark earned […]
Active Power Solutions takes over Graffiti PR, Ketchum’s affiliate in Romania
Catalin Chis, Romanian entrepreneur from Cluj Napoca and owner of the Active Power Solutions group of cos., recently acquired the majority stock within Graffiti Public Relations, Romanian PR and communication […]
Romanian E-Commerce Market Size at the end of 2016: €1.8BN
€According to the main Romanian e-commerce market players and GPeC, the value of the Romanian e-commerce market exceeded €1.8BN in 2016, up 30% compared to previous year (€1.4BN). On average, Romanians […]
Jamie Elliott to take up leadership role at The Gate starting January ’17
Jamie Elliott, former CEO at MullenLowe, will takeover as CEO of The Gate London in January as a further step in the agency’s transformation plans. Elliott’s arrival follows on from […]
2Performant Network: 780,000 online transactions generated in 2016
In 2016, 2Performant.com generated over 780,000 transactions with a gross value of €39,4M for the 500 online stores in the network. The total number of conversions (sales and leads) reached to over […]
“Value of Advertising” report: Advertising brings significant benefits within EU
A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments […]
MCA and Little Black Book launched Creative Intelligence
Little Black Book (LBB) and Murphy Cobb Associates (MCA) launched Creative Intelligence, an unique global solution that supports a streamlined direct-to-client creative approach. In a constantly shifting and disruptive market, […]
Virgin Radio launched in Romania, replacing Radio21
International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio […]