Category: Business
2Performant Network: 780,000 online transactions generated in 2016
In 2016, 2Performant.com generated over 780,000 transactions with a gross value of €39,4M for the 500 online stores in the network. The total number of conversions (sales and leads) reached to over […]
“Value of Advertising” report: Advertising brings significant benefits within EU
A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments […]
MCA and Little Black Book launched Creative Intelligence
Little Black Book (LBB) and Murphy Cobb Associates (MCA) launched Creative Intelligence, an unique global solution that supports a streamlined direct-to-client creative approach. In a constantly shifting and disruptive market, […]
Virgin Radio launched in Romania, replacing Radio21
International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio […]
Tim Ringel took over as Global President at Reprise, IPG Mediabrands’ global search and digital experience agency
IPG Mediabrands appointed Tim Ringel as Global President Reprise, role in which he will lead the continued growth and expansion of the network’s full-service search and digital experience agency. Tim will work in […]
Posterscope published OOH Predictions for 2017
Posterscope made public its predictions related to OOH-s evolution during 2017. As a list, Posterscope’s predictions can be resumed as it follows: More details on Posterscope’s predictions are available here:
New CEO to be appointed by APO
APO, the sole press release wire in Africa since 2007 and owner of Africa Wire and MENA Wire press release distribution services dedicated to Africa and the Middle East, is […]
Making the lives of your employees happier by offering massages at the workplace
The marcomm industry, as interesting, challenging, beautiful and creative as it may be, brings with it late hours spent at work, back pain and poor blood circulation, especially if one […]
Publicis Groupe’s Maurice Lévy’s annual wishes video asks “What’s Next?”
For the 8th season, Maurice Lévy is back to wish Publicis Groupe’s employees a happy new year through an entertaining video. This year, as his announced retirement date is on […]
Over 2,000 brands want to be Superbrands in Romania, at the start of program’s latest edition
Superbrands Romania launched the latest local Program, to evaluate the performance of products and services brands which directly target the final consumer, as well as the performance of corporate brands, […]