International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio broadcasts on the frequency previously allocated to Radio 21.
Our really positive experience with Virgin Radio in France made us expand our business collaboration to Romania. In a market that has been stable for the past few years, we felt the need to challenge the status quo and take on the industry giants… and what better brand to do that with, than one who has disruption in its DNA ?
CEO Lagardere Active Radio International.
Broadcasting in multiple languages and a variety of music formats in North America, Europe and Asia with 24 million listeners worldwide, the Virgin Radio brand is known internationally for innovation, quality and a sense of fun.
Ian Grace, President of Virgin Radio International:
Our very successful relationship with Lagardere in France goes back many years and we are now delighted to have been invited by Lagardere to launch a national station in Romania. We can’t wait to hear the new sound of Virgin Radio Romania headed up by a fantastic team from Lagardere.
As part of Virgin Radio International, Virgin Radio Romania will benefit from the know-how and expertise of other Virgin Radio stations worldwide, adjusting at the same time to local market needs. It will be targeting the young generation, who is always in need of something new and innovative, whether in music, technology or entertainment.
Virgin Radio Romania will be a new generation of radio station, delivering the most relevant audio content for young Romanians and also connecting them with global ideas and trends. We will take our listeners on an extraordinary journey with us, shaping moods and shifting thinking. The station will sound contemporary, melodic and positive, playing the biggest international hits and the very best Romanian songs in the format, Pop & Electro Hits
Program Director Virgin Radio Romania
Virgin Radio Romania’s team includes Radio 21’s most known DJs, with Andrei Lacatus aka Shurubel, Bogdan Ciudoiu and Ionut Bodonea to host a new morning show entitled Virgin Tonic.