Category: Business
Changes within Lowe Group Romania: Hortensia Nastase becomes VP, Monica Botez takes over Golin
Starting January 2015, Hortensia Nastase becomes Vice President of Lowe Group Romania, with the mission to coordinate the creative agencies within the group (Lowe&Partners – creative, Golin – PR and Vibe – BTL). With […]
Gemius analyzed trends in mobile internet for CEE, in “Consumers go mobile” report
Gemius analyzed the mobile internet trends in Central and Eastern Europe, in “Consumers go mobile” report. The report shows Apple dominates the tablets segment, while Samsung is number one when it […]
With experience on Greek and Bulgarian market, Stella Litou becomes Pro TV’s director for programs
Starting January 2015, Stella Litou is Romanian Pro TV’s new Director for Programs. Stella has 18 years of experience in programs and media production and knows very well the specifics and […]
Travel Communication handles communication for Eturia in Romania
Romanian PR, communication and events agency Travel Communication is handling, since December, the communication and PR duties for Eturia, the first tourism agency in Romania dedicated to customized touristic packages […]
Dan Artenii took over as Marketing and Country Sales Manager at Gefco Romania
Starting December 2014, Dan Artenii took over as Country Sales & Marketing Manager, with the mission to draft and implement Group’s commercial policies in Romania. He will work for company’s financial consolidation and for maintaining the company […]
Adventures from Transylvania Creative Fest
My eyes in her eyes. I grabbed it because it had only been falling for 10 centimeters. The second key, the one to open my locked room that couldn’t find […]
Larisa Petrini leaves Saatchi & Saatchi PR; Radu Florescu takes over, rebrands agency as Centrade PR
After 12 years, Larisa Petrini leaves Romanian Saatchi & Saatchi PR, with agency’s management passing to Radu Florescu. Florescu will coordinate the team and the clients from a strategic perspective. In the same […]
Zenith Romania: Romanian ad market enters an ascending trend
The start in 2014, when Romanian ad market posted a growth of 3.6% after 5 crisis years, continues with a positive evolution in the next years. The most recent Zenith […]
GfK study: Half of Romanian capital’s inhabitans shop from malls
GfK Romania made a consumption habits study investigating where Romanians are shopping for their clothes. Bucharest is the city with most malls and this kind of commercial center is preferred […]
Publicis Romania, the only European agency in the final stage of a pitch for a new Renault launch in India
Publicis Romania is the only agency in Publicis’ European network that is in the final stage of a pitch having as stake the launch of a new Renault model on […]