Category: Business
Romanian agencies Medic One and Mobile Works developed a mobile app for Bayer and Supradyn
Medic One, Romanian agency handling exclusively health communication, and Mobile Works, the 1st mobile marketing agency part of a communication group, launched SupraFit, an innovative mobile app for Bayer and […]
Brandient created the name Minima Moralia for Domeniul Coroanei Segarcea
In 2012, Domeniul Coroanei (“Crown Estate”) Segarcea decided to group some of the best blends of the vineyard in a collection with a strong character, that would match and reflect […]
Samsung. Most loved IT brand on the Romanian market
Samsung is the most loved tech brand in Romania, surpassing Sony and iPhone, according to a study made by Unlock Market Research and BIZ magazine. Besides Samsung, Sony and iPhone, the […]
Former Citibank, Rohith Murthy takes the lead of NABE Labs (Centrade Group)
Rohith Murthy, that managed until recently the eBusiness division within Citibank, will join Centrade Group, heading the newly created digital division NABE Labs. Headquartered in Bucharest, NABE will innovate and […]
2 hours a day to be spent on mobile apps by the end of the year
The global market of mobile apps will increase this year by 62%, to $25BN, according recent Gartner estimations. The consumers will get to spend up to 2 hours a day […]
Expo Media and Vodafone Romania launch Mobile Marketing Challenge 1.0
Expo Media and Vodafone Romania are launching Mobile Marketing Challenge 1.0. Young creatives could apply for the competition by presenting an own and innovative concept for mobile marketing campaign until March […]
Case Study: Stray dogs starring in a Romanian campaign that went around the globe
The Project: Stray dogs cross the street Client: Romanian Traffic Police Agency: Next Advertising Campaign: “Chose life” communication platform Period: December 2012 – March 2013 Channels: TV, online, outdoor Context: […]
Hostway Romania – 1st Romanian hosting provider in Netcraft global top
Hostway Romania is the 1st Romanian campaign that entered in Netcraft global top 10 of the most trusted international hosting companies and the performance comes less than 2 weeks since, […]
Andreea Raicu opened her own store on Okazii.ro
Andreea Raicu, well known Romanian fashion model and TV host, opened, starting March 13th, her own store on Okazii.ro. Andreea’s store on Okazii.ro includes the clothes line Simplicity, created specially for […]
2Parale: Euro 1M from affiliation and the best affiliate marketing solution for online stores
2Parale’s business reached to Euro 1M in Romanian and Bulgarian markets, double value compared to 2011. To support market’s evolution, 2Parale launched “99” package, through which online stores can develop […]