Category: Business
Romanian GMP PR becomes GMP&U, an Idea Company
Romanian GMP PR recently announced changing its brand identity and the expansion of the agency’s services. The decision comes at the end of a thorough rebranding, which lasted 8 months […]
Introducing BaD Mktg: a modern ad consultancy redefining the roles of creative, strategy, and production
In a world where consumer behaviours are rapidly changing, BaD Mktg is a purpose-built creative agency for brand and product marketers who are frustrated with the status quo and seeking […]
Moldova’s Robotics Team Triumphs at FIRST Global 2023, Clinching Gold and Silver in Singapore
In a breathtaking showdown against 190 countries, Moldova’s Robotics Team has once again made its nation proud by clinching the GOLD medal in the Innovation and Engineering category and a […]
E-commerce platform MarketLeap secures a cumulative €2.6M seed to expand brands’ global reach and revenue at the click of a button
Luxembourg’s MarketLeap, formerly Gonuggets, has secured an additional €1.5 million in seed funding, taking its total funding to €2.6 million. The latest round sees Notion Capital, Kima Ventures, and Motier […]
Youri Guerassimov and Gaëtan du Peloux appointed Co-Presidents of Marcel
Paris-based agency Marcel (part of Publicis Groupe) appointed Youri Guerassimov and Gaëtan du Peloux to be co-Presidents of the agency, alongside Pascal Nessim. This nomination embodies Marcel’s ever-growing creative ambition […]
Ogilvy Paris appointed Melanie Huggins as Chief Strategy Officer
Ogilvy Paris appointed Melanie Huggins as Chief Strategy Officer ; she joins the executive steering committee and will lead the agency’s strategic direction in France and Internationally. The Franco-British, multi-awarded Strategist, […]
The Kite Factory grows strategic offering with Crisis’ Helen Radia
Independent media agency The Kite Factory has hired Crisis’ Helen Radia to the role of Strategy Director, adding considerable insight to the agency’s expertise in the charity sector. Radia has […]
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]
Bruut Amsterdam creates new brand film for Air France KLM Martinair Cargo
Production company Bruut Amsterdam, commissioned by Air France KLM Martinair Cargo, has developed a powerful brand film and campaign highlighting the essence of the ‘Here to Connect’ proposition, which was […]
Raptor PR expands leadership team, appoints Clare Wimalasundera as Associate Director
Raptor PR – the world’s only pure b2b tech PR agency for the video games industry – has appointed experienced PR and communications expert Clare Wimalasundera as its new Associate […]