Category: Business
Georgiana Dragomir (Grapefruit): AI without design thinking remains a tool, without strategy remains an experiment
Last year Grapefruit celebrated 26 years of activity, a chapter marked by continuous evolution alongside its partners and guided by a philosophy that has shaped every decision: people, not jobs. Grapefruit began […]
Making Cold Visible: How Mediascope redefined Thermo Communication for Coors
Mediascope, one of Central and Eastern Europe’s leading trade-marketing and retail innovation agencies, has developed the Coors Thermo Regional Retail Toolkit, a comprehensive retail communication ecosystem designed to unlock the full […]
MullenLowe Romania to communicate Stella Artois and Corona in Romania
MullenLowe Romania expands its client portfolio after winning a pitch organized by Bergenbier S.A. for Stella Artois and Corona brands. The agency will take over communications for the two iconic […]
David Patton Takes the Helm as CEO of D&AD
D&AD, the global non-profit championing excellence in design and commercial creativity, has appointed David Patton as Chief Executive Officer, who will take up the role later this month. With senior leadership […]
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
Spring Brings a New Type of Consumption: Less Impulse, More Planning
Recent data published by the National Institute of Statistics shows a cautious evolution of consumer spending in Romania: retail trade recorded growth of just 0.2% in 2025, while the food […]
Travel Communication to handle PR and communication in Romania for Visit Hungary
Travel Communication Romania was selected to handle PR and communication for promoting Hungary as touristic destination in Romania. The agency is experienced in promoting touristic destinations and coordinated a lot […]
Zafit reports EUR 3.2 million turnover in 2025 and marks a new milestone through fit-out portfolio diversification
Zafit, a company specializing in integrated interior fit-out services for the office and commercial sectors, concluded 2025 with a turnover of EUR 3.2 million, a 2.6-fold increase from the previous […]
Accenture Study: Up to USD 13 Trillion Could Shift to New Forms of Payments, Accelerating the Transformation of the Banking Industry
Up to USD 13 trillion in global transaction value could migrate to new forms of payments by the end of this decade, as the banking industry enters a new phase […]
Fastvertising: How Ryan Reynolds Does Marketing in Real Time
Ryan Reynolds will take the stage at IMPACT Bucharest on 29–30 September 2026, marking his first official appearance in Romania. Known globally for his work across film, business, and creative […]