Category: Business
Alfi study: 1 in 4 Senior Advertising Executives expect dramatic growth in budgets over the next year
New research from Alfi , an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. […]
Optable Announces New Data Clean Room Capabilities
Optable, a SaaS data collaboration platform and clean room solution designed for the advertising ecosystem, today announced the introduction of Flash Nodes, a new tier of Data Collaboration Nodes (DCNs) […]
BuzzFeed UK and HuffPost UK to join Ozone Project
The Ozone Project – the UK’s leading digital advertising platform built for brands by publishers – announces BuzzFeed UK and HuffPost UK as the latest premium partners to join the […]
Nooka Space wins the regional Startup World Cup 2022 competition and qualifies for $1 million prize
Nooka Space, the startup that designed the world’s first network of proximity offices, ranked first at the regional Startup World Cup 2022, which took place in Cluj Napoca, Romania, from […]
Starcom appointed as UK performance marketing agency for investment company abrdn
Starcom, part of Publicis Media, has won the UK & EMEA digital assignment for global investment company, abrdn, as part of a competitive pitch. The assignment will be led from […]
InterContinental Hotels & Resorts unveils limited-edition suites in collaboration with MTArt artist Claire Luxton
InterContinental Hotels & Resorts, part of IHG Hotels & Resorts Luxury and Lifestyle Collection, has collaborated with MTArt Agency artist Claire Luxton to unveil a series of fully immersive experiences […]
DDB Europe wins C&A business across 18 markets
Retail fashion brand, C&A, has appointed DDB Europe as its lead strategic and creative agency across Europe, following a competitive pitch. DDB participated with agency resources from DDB Germany, DDB Amsterdam and adam&eveDDB. The international […]
Accenture study: 4 in 5 banks moving to cloud
Banks are reducing their decades-long reliance on legacy mainframe technology and planning to move a significant portion of their core business functions to the cloud to launch new products quickly […]
White Bullet’s piracy demonetizing programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
IP protection and cybersafety company White Bullet logged enormous reductions in programmatic advertising to illegal, ad-funded piracy websites across Europe during 2021, according to a new analysis of its demonetisation […]
Exit Bee hires Neil Stewart as Business Development Director as its client roster grows
Exit Bee, the leader in micro-moment advertising, has further strengthened its team with the appointment of Neil Stewart as Business Development Director. Neil is tasked with bringing new advertisers and […]