Category: Business
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]
impact.com appoints a raft of new Business Development Representatives as the technology company’s client roster grows by more than 50%
impact.com, the leading global partnership management platform, which supports over one million partnerships for more than 1,600 brands, has announced the appointment of a number of new Business Development Representatives […]
Dentsu appoints its first Chief Commercial Officer for Southeast Europe
dentsu, the global media and digital marketing communications company, announces the strategic senior appointment of Florian Skala to newly created role of Chief Commercial Officer to strengthen its growth and […]
Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe
Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications. The newly-created role reflects the company’s extended remit as […]
McKinsey acquires Materials Economics with a focus on sustainability
McKinsey & Company has acquired Material Economics, small consultancy focusing on sustainability. The acquisition of Material Economics is part of a continued commitment to sustainability with the ambition of making […]
Serviceplan Group strengthens the House of Communication Spain and Announces Gerardo Mariñas as CEO
The Munich-headquartered international Serviceplan Group, which includes the agencies Serviceplan and Alma Mediaplus, has announced the appointment of Gerardo Mariñas as CEO of the Serviceplan Spain Group/ House of Communication […]
A New Frontier for Digital Billboards as Disruptor Media Buying Platform TPS Engage Enables Crypto Currency
As the world outside of the early adopter crypto space slowly starts to learn more about digital currency and seriously consider its benefits of decentralisation, security and speed, Digital Out […]
Group One Launch Game Changer: a New Agency Dedicated to Gaming and e-sports
Group One, the Polish leading communication group and a part of the Serviceplan Group has invested in Game Changer, a new company dedicated to the gaming and e-sport industry. Group One […]
3 things freelancers need to be more visible
If you are endeavoring into the world of freelance employment, you already know that it takes a lot of work to be successful. All is not lost, however. Take some […]
Adverty partners with Smart to further facilitate access to its seamless in-game inventory
Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally. Adverty AB (publ), the leading in-game platform for […]