Category: Retail / Luxury
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]
B2B platform Unfrosen announces sales of €6.5BN in 2025, plans further expansion in 2026
Unfrosen, B2B platform positioning itself as a controlled liquidation infrastructure for fashion industry surplus, announced its operations generated, last year, €6.5BN in sales. The platform is operational in 13 European […]
Thematic Digital and Mediascope launch R1 Retail First – a unique media retail network
Thematic Digital, a digital sales house with an extensive portfolio, in partnership with Mediascope, a 360° brand management agency with expertise in trade marketing and in-house production, launches R1 Retail […]
Archivio Mantero and Dentsu Creative Italy present “Variazione01” with David Rivillo: Pasta Becomes a New Textile Language
Archivio Mantero unveils Variazione01, the newest chapter in its ongoing investigation of the intersection between textile heritage and contemporary creative expression. The project is the result of a collaboration with […]
Ender Bolat (FoodVision): “International expansion is one of the core pillars of our long-term strategy”
Less than a year after its launch, DOZZ — the brand of soups in aluminum cans — has achieved two major international recognitions: a Gold Award at the prestigious Lunch! […]
Leroy Tremblot wins Moët & Chandon’s Formula 1 branding
In 75 years of Formula 1, Moët & Chandon champagne has been part of the sport’s greatest moments of celebration: Fangio, Lauda, the Prost–Senna rivalry, Schumacher, Hamilton… The Maison, which […]
DOZZ, the Romanian innovation conquering Europe and creating a new food-to-go category: soups in aluminum cans
Less than a year after its launch, DOZZ — the brand of soups in aluminum cans — has achieved two major international recognitions: a Gold Award at the prestigious Lunch! […]
Moutai decodes the art of mixology at BRIFT 2025 by bridging tradition and creativity for the next generation of bartenders
For the second consecutive year, Moutai Romania took part in the Bartender Romania International Fair & Tale (BRIFT), the country’s largest bartending convention organized by Exquisite Bar Solutions at Fratelli […]
Brand Management: Romanian premium malls to attract €3M each from indoor advertising in 2026
Brand Management estimates Generatik, its digital platform launched during summer and that transforms mall advertising by reducing planning and implementation time from days to minutes, will generate €3M indoor advertising […]
Hair extensions brand Bellami, global brand campaign with Fred & Farid
For its first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the […]