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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Ads

Photo by Johnson Wang on Unsplash

Happy calls exist for Provident, via Jazz!

The Christmas parties, the bonuses and the festive dinners – already traditional methods for the companies that are celebrating with their employees and they are rewarding them for their effort […]

December 22, 2016April 12, 2017 Romanita Oprea Ads, Creativity

In Canada, People for Good encourages strangers to get along with a holiday stunt

Not-for-profit People for Good decided to encourage everyday people to get along and developed a custom made two-necked t-shirt, approaching Canadians from radically different walks of life and asking them to […]

December 15, 2016 Cristina Blanaru Ads, Creativity, CSR

Publicis Groupe’s Maurice Lévy’s annual wishes video asks “What’s Next?”

For the 8th season, Maurice Lévy is back to wish Publicis Groupe’s employees a happy new year through an entertaining video. This year, as his announced retirement date is on […]

December 13, 2016 Cristina Blanaru Ads, Creativity, People

M&C Saatchi Abel spreads charity with Stamps for Good

  M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific […]

December 13, 2016April 12, 2017 Cristina Blanaru Ads, Creativity, CSR

David Beckham’s tattoos come to life in an UNICEF campaign to raise awareness of violence against children

UNICEF has released a powerful new film featuring UNICEF Goodwill Ambassador David Beckham that calls for an end to violence against children. Creatively executed by animation and production studio, BlindPig, sister […]

December 6, 2016April 12, 2017 Cristina Blanaru Ads, Creativity, CSR

the STUDIO teams up with amfAR to launch World AIDS Day campaign

amfAR, The American Foundation for AIDS Research, has teamed up with the STUDIO to launch a multi-platform series of films for the HIV CURE Summit in San Francisco on World […]

December 6, 2016 Cristina Blanaru Ads, Creativity, CSR

Joe la Pompe, the “copycat hunter”, published “Copy Paste: How advertising recycles ideas”

Joe la Pompe, the “copycat hunter”, launched recently “COPY PASTE : How advertising recycles ideas”, its third book which campaigns for more creativity. The book aim is to be interactive, and has […]

December 2, 2016December 2, 2016 Cristina Blanaru Ads, Creativity

Billa launches new campaign for winter holidays

Found at an age when a child would start asking question, the Billa Basket, the main character in the TV spot of the most recent Billa image campaign, comes back […]

November 29, 2016April 12, 2017 Romanita Oprea Ads, Creativity

IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016

IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]

November 23, 2016 Cristina Blanaru Ads, Creativity, Digital & Media, ITC, Marketing, Mobile, Studies

Ravers experience the ultimate zero gravity bass drop with Desperados

We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a […]

November 23, 2016 Cristina Blanaru Ads, Creativity

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