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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Ads

Photo by Johnson Wang on Unsplash

Love for babies on Valentine’s Day, in “Was ist liebe?” ad for Danone’s Aptawelt

Aptawelt, the German Danone Nutricia Early Life Nutrition brand, is launching a Valentine’s Day campaign to reveal the life long impact of the love parents give their baby. The campaign […]

February 14, 2017 Cristina Blanaru Ads, Creativity

Big Al’s Creative Emporium reveals cheeky Valentine’s Day iteration of Banks’s “Tells It Like It Is” campaign

Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because […]

February 14, 2017February 14, 2017 Cristina Blanaru Ads, Creativity

White Square promotes itself with a campaign focused on creativity

White Square, Belarusan international advertising festival, launched a promo campaign, using famous advertisers shot in unexpected images. The key idea of Festival’s corporate identity this year has become the image […]

February 13, 2017 Cristina Blanaru Ads, Creativity

Cresta Awards opened the registration for entries for its 25th edition

The Cresta Awards, honoring an absolute standard of creative excellence in international advertising and marketing communications since 1993, has issued the call for entries in its 25th worldwide competition. Creative Standards International, the […]

February 13, 2017March 1, 2020 Cristina Blanaru Ads, Creativity, Festivals & Awards

Pamela Anderson + Coco de Mer, a different kind of Valentine’s Day in an ad from The Full Service & Rankin

Coco de Mer, the luxury lingerie and erotica fashion house, recruited Pamela Anderson as its International Brand Ambassador and already worked together on the first of their joint projects – a new […]

February 10, 2017June 30, 2023 Cristina Blanaru Ads, Creativity

McCann Lima presents new Cusqueña beer positioning, “Good Made Better”

McCann Lima signs the newly release 60”TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness […]

February 9, 2017 Cristina Blanaru Ads, Creativity

D&AD launches 2017 Professional Awards campaign

The D&AD Professional Awards 2017 are open for entries and, because winning a Pencil is often the highlight of a creative career, D&AD decided to take a look at the […]

January 31, 2017October 25, 2017 Cristina Blanaru Ads, Creativity, Festivals & Awards

“Value of Advertising” report: Advertising brings significant benefits within EU

A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments […]

January 16, 2017 Cristina Blanaru Ads, Business, Creativity, HR & Jobs, Studies

Champion at 90 years old: the story of Elena Pagu, in the new Kinecto Isobar’s project for Bonduelle

8 times World champion, 4 times Balkan champion and 5 times European champion, Elena Pagu is a true international legend. Amazing is the fact that she started running at the […]

January 13, 2017April 12, 2017 Romanita Oprea Ads, Creativity, Digital & Media

E.ON Italy & M&C Saatchi ‘Freeze’ historic building in Milan to highlight energy waste

M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company’s presence in the country. The integrated campaign, entitled ‘We Hate Waste’, saw a […]

December 22, 2016December 25, 2016 Cristina Blanaru Ads, Creativity

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