Category: Ads
McCann Lima presents new Cusqueña beer positioning, “Good Made Better”
McCann Lima signs the newly release 60”TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness […]
D&AD launches 2017 Professional Awards campaign
The D&AD Professional Awards 2017 are open for entries and, because winning a Pencil is often the highlight of a creative career, D&AD decided to take a look at the […]
“Value of Advertising” report: Advertising brings significant benefits within EU
A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments […]
Champion at 90 years old: the story of Elena Pagu, in the new Kinecto Isobar’s project for Bonduelle
8 times World champion, 4 times Balkan champion and 5 times European champion, Elena Pagu is a true international legend. Amazing is the fact that she started running at the […]
E.ON Italy & M&C Saatchi ‘Freeze’ historic building in Milan to highlight energy waste
M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company’s presence in the country. The integrated campaign, entitled ‘We Hate Waste’, saw a […]
Happy calls exist for Provident, via Jazz!
The Christmas parties, the bonuses and the festive dinners – already traditional methods for the companies that are celebrating with their employees and they are rewarding them for their effort […]
In Canada, People for Good encourages strangers to get along with a holiday stunt
Not-for-profit People for Good decided to encourage everyday people to get along and developed a custom made two-necked t-shirt, approaching Canadians from radically different walks of life and asking them to […]
Publicis Groupe’s Maurice Lévy’s annual wishes video asks “What’s Next?”
For the 8th season, Maurice Lévy is back to wish Publicis Groupe’s employees a happy new year through an entertaining video. This year, as his announced retirement date is on […]
M&C Saatchi Abel spreads charity with Stamps for Good
M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific […]
David Beckham’s tattoos come to life in an UNICEF campaign to raise awareness of violence against children
UNICEF has released a powerful new film featuring UNICEF Goodwill Ambassador David Beckham that calls for an end to violence against children. Creatively executed by animation and production studio, BlindPig, sister […]