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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Ads

Photo by Johnson Wang on Unsplash

New campaign for Ibalgin in Romania, signed by Publicis

Sanofi launched a new campaign for Ibalgin Junior in Romania, signed by Publicis Romania and built around a TVC. The ad starts from the idea that, when aged 6-12, a […]

March 8, 2016March 13, 2016 Cristina Blanaru Ads, Creativity

Paul Giamatti, star in Hollywood Insider campaign for CenturyLink

Arnold Worldwide, in partnership with Furlined Directors Speck and Gordon, launched a spot during the Oscars night for CenturyLink. “Movie Titles” features Paul Giamatti in his first-ever on-camera brand commercial […]

March 2, 2016 Cristina Blanaru Ads, Creativity

Geometry Global Conjures Up the “Spirit of the Samurai”

In Japan there is a mindset that has lived on through the ages of men who fought with pride. The same spirit that drove these men can be found in […]

February 28, 2016June 4, 2016 Cristina Blanaru Ads, Creativity

Doner London breathes new life into Geox with a global campaign directed by Rankin

Full service creative agency, Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox – #startbreathing – repositioning them as a modern, emotionally engaging, premium […]

February 26, 2016June 4, 2016 Cristina Blanaru Ads, Creativity

walker Zurich makes fishing look cool with a tongue-in-cheek campaign for Fisherman’s Friend

walker Zurich has created a witty integrated campaign for iconic lozenge maker, Fisherman’s Friend, catching the power of having strong, clear lungs after using the product. The integrated campaign, entitled […]

February 17, 2016February 17, 2016 Cristina Blanaru Ads, Creativity

Romanian Valentine’s symbol, selected by Romanians in a campaign signed by CohnandJansen JWT

Romanians have their own version of Valentine’s Day, called Dragobete and such a celebration had to have its own symbol, therefor CohnandJansen JWT and Petrom challenged Romanians, during their newest campaign, to select […]

February 17, 2016 Cristina Blanaru Ads, Creativity

Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign

Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to […]

February 15, 2016February 15, 2016 Cristina Blanaru Ads, Case Studies, Creativity

Mekanism to advertise for Alaska Airlines

Alaska Airlines has appointed the award-winning agency Mekanism as its new advertising agency of record. Mekanism has a team of over 100 employees across offices in San Francisco and New York and will open an office […]

February 10, 2016June 4, 2016 Cristina Blanaru Ads, Business, Creativity

UNICEF launches global campaign on Syrian refugee crisis

Children’s stories feature imaginative places with fantastical characters. While these worlds of wonder can bring delight to young audiences, there are some stories never meant for children. That’s the message in […]

February 5, 2016June 4, 2016 Cristina Blanaru Ads, Creativity

2M views on Facebook for Kit Kat’s “The Break Off” new campaign

    Nestle’s latest Kit Kat campaign, directed by Jack Whiteley at Rattling Stick, launched online this week, with almost two million views on facebook in its first two days. […]

February 2, 2016June 4, 2016 Cristina Blanaru Ads, Creativity

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