Category: Ads
Aigle and BETC launch new campaign, “It’s wild out there”
For the 2014 fall/winter season, Aigle, along with agency BETC, is introducing a new, more fashion-oriented line. One year after their 160th anniversary, the brand wants to make a strong […]
Belts and boobs – main stars in a Romanian campaign aimed to convince drivers to wear the seat-belt
Romanian Automobile Club (ACR) decided to drop the classical approach when it comes of road safety education, as it fails to convince the drivers, and embraced a new and buzz generating […]
@IABEurope: European Programmatic Market – Euro 2.1BN in 2013
IAB Europe announced, during its panel at dmexco 2014, that it joined forces with IHS Technology to size the programmatic market at a European level. This initiative came as IAB recognizes the […]
BETC and BETC Digital handle the new digital B2C Communication for Schneider Electric
Schneider Electric, with the help of its new agency, BETC, is launching a digital B2C campaign to show off its role and contribution to people’s everyday lives, thanks to its […]
Most visible airlines in Romanian advertising
MediaTrust, provider of monitoring services, made an analysis presenting the most visible airlines in Romanian advertising, between January 1st and August 31st. During the analyzed period, a total of 725 […]
Hansel Crackers wants consumers to play with their food, with #CrackerCatchin
In a new campaign for Rebisco’s Hansel Crackers, Ace Saatchi & Saatchi and the Philippines Parkour & FreeRunning Association encourages fans of this popular Philippine snack to play with their […]
Romanian Jazz signs a new campaign for PPT
Romanian agency Jazz created for its new client, PPT, a fresh, humorist and fun campaign, aimed to build awareness and brand equity. The campaign also has a funny brand character. […]
The Secret Service got Kinder out to play (AfaraLaJoaca.ro)
Romanian agency The Secret Service signs a initiative for Kinder, focusing on getting kids out to play, by realizing a promotional kit of assembling toys that can be used outdoors. The awards […]
“Real people. Real stories. Real chicken” campaign, launched by KFC in Romania, with McCann Group and Golin
KFC Romania launched, together with McCann Bucharest, MRM Worldwide Romania and Golin Bucharest, a campaign promoting its Crispy Strips products. “Real people. Real stories. Real chicken” is a campaign aiming to support […]
DDB Chicago campaigns for State Farm’s Discount Double Check
DDB Chicago signs a new campaign for State Farm’s Discount Double Check, scheduled to start on August 24th, with a high-profile placement during the MTV Video Music Awards. The integrated […]