Category: Ads
New Peugeot 508 goes Western in its new worldwide campaign, signed by BETC
After the commercial success of its latest models (2008, 308, etc.), Peugeot is launching the new Peugeot 508 with a campaign created by BETC, reviving one of the brand’s most […]
Ice Cream for parents? After bedtime!
Breyers Gelato Indulgences launched, this summer, its first advertising campaign in US, with national TV, print, digital, online and in-store components. The campaign ran under the tagline “Breyers Gelato Indulgences. […]
GMP promotes the new Volkswagen Polo in Romania using relations at distance
“Long distance love” is the campaign signed by GMP Advertising promoting the new Volkswagen Polo, which communicates from a fresh perspective the benefits of the low fuel consumption. Targeting the young […]
Expedia and 180LA go Safari
Expedia’s loyalty program, Expedia+Rewards (allows travelers to earn points from every airline and every hotel on every trip they take), was launched by Expedia and ad agency 180LA with a campaign […]
Aigle and BETC launch new campaign, “It’s wild out there”
For the 2014 fall/winter season, Aigle, along with agency BETC, is introducing a new, more fashion-oriented line. One year after their 160th anniversary, the brand wants to make a strong […]
Belts and boobs – main stars in a Romanian campaign aimed to convince drivers to wear the seat-belt
Romanian Automobile Club (ACR) decided to drop the classical approach when it comes of road safety education, as it fails to convince the drivers, and embraced a new and buzz generating […]
@IABEurope: European Programmatic Market – Euro 2.1BN in 2013
IAB Europe announced, during its panel at dmexco 2014, that it joined forces with IHS Technology to size the programmatic market at a European level. This initiative came as IAB recognizes the […]
BETC and BETC Digital handle the new digital B2C Communication for Schneider Electric
Schneider Electric, with the help of its new agency, BETC, is launching a digital B2C campaign to show off its role and contribution to people’s everyday lives, thanks to its […]
Most visible airlines in Romanian advertising
MediaTrust, provider of monitoring services, made an analysis presenting the most visible airlines in Romanian advertising, between January 1st and August 31st. During the analyzed period, a total of 725 […]
Hansel Crackers wants consumers to play with their food, with #CrackerCatchin
In a new campaign for Rebisco’s Hansel Crackers, Ace Saatchi & Saatchi and the Philippines Parkour & FreeRunning Association encourages fans of this popular Philippine snack to play with their […]