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Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Interbrand Appoints Estelle Wackermann as Managing Partner, based in London

Mediascope received the Brand Experience Award at French Tech Bucharest

Category: Ads

Photo by Johnson Wang on Unsplash

UPDATED: Lay’s bet on 2 celebrities, Puya and Cabral, in its latest campaign in Romania

(adds info on the campaign from agency’s side) Cabral and Puya are starring in a new Lay’s campaign, “Lay’s comes with a super-pot, money in the bag and in the […]

February 11, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

OTC promoted with an innovative campaign by Sanofi Romania

Sanofi Romania promoted Modafen brand with an innovative campaign for pharma industry, under the tagline “Never too sick for a nice surprise” The campaign to promote Modafen, an over the […]

February 6, 2014February 6, 2014 Cristina Blanaru Ads, Creativity

Cap Gun Collective directing duo, “responsible” for ‘Tangible Rewards’ campaign for U.S. Bank via Butler, Shine, Stern & Partners

 A new integrated campaign for U.S. Bank is was launched in US by the advertising agency Butler, Shine, Stern & Partners, featuring the “Tangible Rewards” TVC directed by Cap Gun […]

February 5, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Cabernet on real men’s understanding – a CohnandJansen JWT campaign

CohnandJansen JWT signs the promotional campaign “A wine men can understand” for Cabernet de Samburesti, a Valvis Holding brand. As a rough wine, the brand is a wine dedicated to […]

February 4, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Saatchi & Saatchi Hong Kong made an Instant Newspaper Recycler

The amount of wrapping paper used in Hong Kong during Chinese New Year results in the felling of approximately 1,600 trees and the burning of 170,000 litres of petrol. The height […]

January 30, 2014April 7, 2014 Cristina Blanaru Ads, Creativity, CSR

Saatchi & Saatchi Fallon Tokyo created “Wink & Smile” for Godiva, using facial recognition tech

Before the clicking and tapping of social media messaging, perhaps the oldest and most personal way people communicated was through the expression on one’s face while standing in front of […]

January 30, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Mila Kunis to make history with Jim Beam

Jim Beam starts selected Mila Kunis to be the face of the brand in company’s first global campaign. Mila Kunis joins Jim Beam family as a global partner and spokesperson […]

January 29, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Jazz comes with 2 new executions in “When it matters to you” campaign for Provident

Romanian independent agency Jazz continued “When it matters to you” campaign for Provident with 2 new executions. The change we made last year in Provident’s communication makes us always ask […]

January 27, 2014April 7, 2014 Cristina Blanaru Ads

Jazz casted Grandpa in a TVC for Provident

During winter holidays, “When it is important for you” campaign for Provident continued with a new TVC dedicated to all those special moments. Jazz started from a seasonal insight: the […]

January 20, 2014April 7, 2014 Cristina Blanaru Ads

Mercury360 uses socializing habits to raise awareness on traffic accidents

Romanian Mercury360 recently launched a new campaign for Romanian Police in which uses today’s socializing habits to raise awareness on traffic accidents. “Drivers use their mobile phones while driving, as […]

January 17, 2014 Cristina Blanaru Ads, Creativity

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