Category: Ads
L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”
L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”, supported by the brand Accord Parfait. The campaign aims to prove the diversity of Romanian women’s […]
Proof of Santa – a Zulu app to raise money for charity
Parents no longer have to don awful-smelling red suits or over-indulge in cookies and milk on Christmas Eve to have their kids believe in the magic of Santa, thanks to […]
Advertising for a purpose
Simon White and Humberto Polar Mayo from Draftfcb Peru focused their presentation at Eurobest 2013 on goodvertising. Goodvertising it’s about brands that are choosing to play a role in people’s […]
Payback time: Romanian satirical publication, pranked by one of its targets
Romanian satirical publication Times New Roman had its payback. The publication reflects, with humor and irony, events and facts that happen in Romania, presenting to its readers fun “made-up” news, […]
Romanian advertising’s first year, in a book signed by journalist Petre Barbu
On December 11th, Romanian journalist and writer Petre Barbu will launch his book that tells, in interviews, the story of the first advertising year in Romania. The book is published […]
Natalia Oreiro sends a brand message, in a campaign signed by Urban Argentina
Urban Grupo de Communicacion created an innovative brand format for Sedal (Unilever), with the brand communicating for the first time its essence through a music video. Urban was inspired by Natalia […]
Crowdfunding initiative for a Brown Friday
Saatchi & Saatchi Singapore and the World Toilet Organization have launched a crowdfunding initiative to improve sanitation for school children in South Africa. The tongue-in-cheek campaign hijacks the start of […]
Extreme Makeover for Super Bowl 2014
A team of Israeli creatives including Orel Bitan (Copywriter), Idan Gilboa (Art director) and Tal Menkes (Copywriter) worked together to write, produce, film, direct and edit the Extreme Makeover ad, […]
Romanian Achievements Collection, a campaign signed by CohnandJansen JWT for Petrom
CohnandJansen JWT signs the campaign “Romanian Achievements Collection” for Petrom, campaign that starts with a national promotion running between September 16th – December 15th and that has support online, TV, […]
New TV campaign for PayPoint Romania, signed by Bridge Communication
PayPoint Romania, operator of cash payments and electronic charging at retail points, launched a new TV campaign signed by Bridge Communication. The campaign focuses on the results the company had […]