Category: Ads
Mihaela Radulescu, the image of a new Activia (Danone) campaign in Romania
Danone launched, in the start of this year, a new communication campaign for Activia brand, with Mihaela Radulescu being the image of the campaign. The action aims to inspire Romanian […]
Agentia WoPA signs NeuroAge campaign for MedMen
Romanian agency WoPA (Weapons of Public Attraction) signs a communication campaign for NeuroAge – nutritive supplement that improves brain’s functioning and the memory and that was recently introduced on Romanian marketing […]
Publicis and Pegas inaugurated People’s Internet
Romanian Publicis and Pegas, brand of bicycles, inaugurated, in a campaign started on Romania’s National Day, People’s Internet, that offer Romanians the chance to remember the Golden Era (as the […]
Canadian Apollo Studios lost their piano. Finder to get rewarded?
Apollo Toronto, Canadian advertising agency, had a piano that went missing, leaving behind a team that lost the ability to create the sensitive, heartfelt music that our lifeblood depends upon. […]
L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”
L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”, supported by the brand Accord Parfait. The campaign aims to prove the diversity of Romanian women’s […]
Proof of Santa – a Zulu app to raise money for charity
Parents no longer have to don awful-smelling red suits or over-indulge in cookies and milk on Christmas Eve to have their kids believe in the magic of Santa, thanks to […]
Advertising for a purpose
Simon White and Humberto Polar Mayo from Draftfcb Peru focused their presentation at Eurobest 2013 on goodvertising. Goodvertising it’s about brands that are choosing to play a role in people’s […]
Payback time: Romanian satirical publication, pranked by one of its targets
Romanian satirical publication Times New Roman had its payback. The publication reflects, with humor and irony, events and facts that happen in Romania, presenting to its readers fun “made-up” news, […]
Romanian advertising’s first year, in a book signed by journalist Petre Barbu
On December 11th, Romanian journalist and writer Petre Barbu will launch his book that tells, in interviews, the story of the first advertising year in Romania. The book is published […]
Natalia Oreiro sends a brand message, in a campaign signed by Urban Argentina
Urban Grupo de Communicacion created an innovative brand format for Sedal (Unilever), with the brand communicating for the first time its essence through a music video. Urban was inspired by Natalia […]