Agentia WoPA signs NeuroAge campaign for MedMen

Ads, Creativity

Romanian agency WoPA (Weapons of Public Attraction) signs a communication campaign for NeuroAge – nutritive supplement that improves brain’s functioning and the memory and that was recently introduced on Romanian marketing by pharma company MedMen.

poster bec_NeuroAge

As the product is an over the counter one, the campaign used 2 main communication channels, via medical cabinets and pharmacies and directly to the consumer (through a dedicated website, indoor posters in offices buildings and online banners)

poster papusa_NeuroAge

The team that handled the campaign includes Luca Bulacu – Creative Director, Mihai Gheorghiu – Senior Art Director, Adrian Dragan – Senior Copywriter, Tania Oprea – Junior Copywriter. The strategy for MedMen account is handled by Ionut Datcu – managing director and Magda Schnell – senioraccount manager. 

poster sfera_NeuroAge