Agentia WoPA signs NeuroAge campaign for MedMen

Romanian agency WoPA (Weapons of Public Attraction) signs a communication campaign for NeuroAge – nutritive supplement that improves brain’s functioning and the memory and that was recently introduced on Romanian marketing by pharma company MedMen.

As the product is an over the counter one, the campaign used 2 main communication channels, via medical cabinets and pharmacies and directly to the consumer (through a dedicated website, indoor posters in offices buildings and online banners)

The team that handled the campaign includes Luca Bulacu – Creative Director, Mihai Gheorghiu – Senior Art Director, Adrian Dragan – Senior Copywriter, Tania Oprea – Junior Copywriter. The strategy for MedMen account is handled by Ionut Datcu – managing director and Magda Schnell – senioraccount manager.