L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”

Ads, Creativity

L’Oreal Paris Romania and McCann Bucharest launched the campaign “The story of your beauty”, supported by the brand Accord Parfait. The campaign aims to prove the diversity of Romanian women’s beauty and the adaptability of the brand to any kind of beauty, no matter the influences.

As a first for Romania, the basis of the campaign is represented by DNA tests that are documenting the direction of migrations of each women’s forefathers.

Starting from the fact that Romanians are renown for their beauty, the campaign shows that, in geographical and historical context, Romanian women are very different when it comes of their genetic heritage.

Accord Parfait_Camelia Sucu

accord_p_roxana_v copy

Accord Parfait_Roxana Voloseniuc

Accord Parfait_Veronica Pascu

Romanian stars and journalists made the DNA tests and discovered the map of their beauty. Among those that underwent the tests are  Dana Rogoz, Roxana Voloseniuc, Veronica Pascu, Camelia Sucu, Diana Enciu, Alina Tanasa, Cristina Bazavan, Alice Bursuc, Anda Brindusa and Bianca Nutu.

“The story of your  beauty” is a project celebrating Romanian women’s beauty diversity and follows the descendant itinerary. We are a mosaic of beauties and the results of the DNA tests shows that our faces structure is complex, a mix of influences. The project invites you to discover the migration patterns that the forefathers followed hundreds of years and even thousands of years ago and find out what kind of beauties come together in your DNA

Sebastian Olar,

Copywriter McCann Bucharest

For over 10 years, Accord Parfait is one of the most appreciated foundation basis in Romania. The range includes 8 nuances so each Romanian woman can find the one that matches her the best. In December, we wanted to show that Romanian women are not only beautiful, but also different. The results of the DNA tests represent the proof that our faces is complex, being the result of a mix of influences, and Accord Parfait matches 100% our beauty

Elis Isa,

Senior Product Manager L’Oreal Paris Romania.


  • McCann Bucharest: Catalin Dobre – Executive Creative Director, Ionut Cojocaru – Senior Art Director, Sebastian Olar – Senior Copywriter, Dana Hogea – Client Service Director, Doina Ionescu – Group Account Director, Laura Toma – Sr. Account Executive, Alina Mihai – Jr. Account Executive, Carmen Bistrian – Corporate Communication Manager, Raluca Negoita – Head of Design, Roberta Schuster – Designer, Iulian Mihai & Daniel Avramita – Senior DTP , Liliana Stoicescu – Head of Traffic, Mirela Draghicescu – Traffic Manager, Anca Costache – Senior Traffic Controller
  • L’Oreal Paris Romania: Elis Isa – Senior Product Manager L’Oreal Paris Make-up, Mihaela Munteanu – PR Manager, Gilles Antoine – Country Manager, Alexandru Nicolaica – New Media and Market Intelligence Manager and Andrei Ungureanu – New Media Intern.