Sanofi Romania promoted Modafen brand with an innovative campaign for pharma industry, under the tagline “Never too sick for a nice surprise”
The campaign to promote Modafen, an over the counter drug, is out of the pharma communication patterns when it comes flu symptoms and targets a new segment, modern women .
The campaign is built on two communication pilons, TV and pharmacies – where there were built beauty corners to appeal the target. The TV ad, distinctive visuals and activities in pharmacies are targeting young women, from urban areas, that do not accept compromises and want to look good and trust in their own forces in any situation, even when suffering from a flu. The TV ad was created by Publicis Polonia and adapted for the local market by Publicis Romania.