Over RON 1M were donated by companies, in December 2013, in a charitable campaign aimed to help Hospice Casa Sperantei take care of people suffering from incurable diseases. The result comes after a communication campaign aimed to convince the companies to redirect towards the charity up to 20% of the tax on their annual profits, via Sponsorship Law.
Hospice Casa Sperantei is the larges non-profit medical organization in Romania and offers free palliative care for children and adults suffering of incurable diseases in Bucharest, Brasov, Fagaras and Zarnesti.
The campaign the charitable organization ran in December 2013 insured an increase of 124% of the donations registered in 2013 compared to 2012.
The communication campaign included more components – media, OOH, social media, direct mailing – and targeted the Romanian companies in order to inform them of the fiscal opportunities offered by Sponsorship Law and to invite them to contribute to a better care for incurable patients. Half of the gathered funds will be allocated to the 1st palliative care center with integrated services that Hospice Casa Sperantei will open in Bucharest in 2014’s autumn. The center will insure, every year, free care for around 2,000 people suffering of incurable diseases.
The creative concept of the campaign was signed by WoPA (Weapons of Public Attraction); also involved in the campaign were Nicolae Cosniceru – photographer, VAFA Production – production house, Aleea Media – media agency and Brand Management – indoor media agency.
Hospice Casa Sperantei was involved in developing the campaign with a team including Razvan Tautu – brand manager, Daniel Bujorean – national PR coordinator and Laszlo Bodor – campaign coordinator.
WOPA is an integrated communication agency with expertise in e-commerce, FMCG, real-estate, IT&C, pharma and energy. It has in its portfolio clients such as eMAG, Colgate – Palmolive, VB Leasing, Siemens, Eco-Rom Ambalaje, Ionescu si Sava – Societate Civila de Avocati, Electrolux, Inditex, BRD, Bayer and others .