Category: Ads
Pepsi made the 1st Shazam campaign for TV on Romanian market
Pepsi launches the 1st Shazam campaign TV for Romania, offering interaction with the ads “Now I’m on +” on smartphones and tablets. Pepsi fans can access exclusively “You’re on plus” […]
FCB Bucharest signs Expressiveness Manifesto for Eucerin
FCB Bucharest and Eucerin started the campaign Expressiveness Manifesto, a PR campaign running in digital environment that encourages women to take care of their own face’s expressiveness once with getting […]
Moment Zero and Coca-Cola Zero come with a new ad in Canada
This week, Steven Stamkos made his return as an NHL superstar and also his return as an actor, with his on-screen skills on display in the third Coca-Cola Zero “Moment […]
Shakira, image of the 1st global campaign from Danone’s Activia brand
Activia, the most important dairy brand owned by Danone, launched a 1st global marketing campaign to support its positioning as brand that supports a healthy lifestyle. Centered on a partnership […]
IAA Romania’s Excellence Awards winners 2014
The 6th edition of IAA Romania’s Excellence Awards Gala took place on February 25th, in the presence of the Global IAA Board, at Romanian Atheneum. During the event, 18 trophies […]
Memorial Sloan Kettering chose Pereira & O’Dell New York and Media Storm as creative and media agencies
Memorial Sloan Kettering appointed Pereira & O’Dell New York as its creative agency of record and Media Storm as its media agency of record following competitive reviews that concluded earlier this month. For […]
UPDATED: Lay’s bet on 2 celebrities, Puya and Cabral, in its latest campaign in Romania
(adds info on the campaign from agency’s side) Cabral and Puya are starring in a new Lay’s campaign, “Lay’s comes with a super-pot, money in the bag and in the […]
OTC promoted with an innovative campaign by Sanofi Romania
Sanofi Romania promoted Modafen brand with an innovative campaign for pharma industry, under the tagline “Never too sick for a nice surprise” The campaign to promote Modafen, an over the […]
Cap Gun Collective directing duo, “responsible” for ‘Tangible Rewards’ campaign for U.S. Bank via Butler, Shine, Stern & Partners
A new integrated campaign for U.S. Bank is was launched in US by the advertising agency Butler, Shine, Stern & Partners, featuring the “Tangible Rewards” TVC directed by Cap Gun […]
Cabernet on real men’s understanding – a CohnandJansen JWT campaign
CohnandJansen JWT signs the promotional campaign “A wine men can understand” for Cabernet de Samburesti, a Valvis Holding brand. As a rough wine, the brand is a wine dedicated to […]