Moment Zero and Coca-Cola Zero come with a new ad in Canada

Ads, Creativity

This week, Steven Stamkos made his return as an NHL superstar and also his return as an actor, with his on-screen skills on display in the third Coca-Cola Zero “Moment Zero” film, as he immortalizes Brian Clarke’s singular moment of sports greatness.

This is the third film in a series being produced by Coca-Cola Zero that pays tribute to sports-loving devotees across the country by telling the stories of their momentous sports events – their “Moment Zero”. Moment Zero is the moment before an epic event unfolds for a young Canadian. It’s the moment when he or she makes a decision that leads to a legendary story that is talked about over and over again. In Brian’s case, it all began when he decided he’d rather play hockey in figure skates than let down his team.

Coca-Cola Zero continues to celebrate the everyday unsung sports hero, the guy that has such an incredible sports story that it’s become folklore amongst his group of friends (…) We heard some incredible stories from our fans and it was hard to pick one. We had a great time bringing this story to life and can’t wait to share it.

Diego Moratorio,

Senior Brand Manager Coca-Cola Zero

In each film, the role of the hero is played by a sports legend that immortalizes the character and his moment of greatness. Canadian hockey star Steven Stamkos plays the lead role of Brian Clarke. And with the help of great Canadian hockey clubs and a partnership with TSN (The Sports Network), Coca-Cola Zero leveraged the film’s talented actors, including star Jordan Eberle and supporting cast member James Duthie from TSN. This truly epic hockey story can be viewed at full length at

“The Coca-Cola Zero ‘Make it Possible – Moment Zero’ campaign embraces our fans and makes them a part of the story,” added Moratorio. “It brings Coca-Cola Zero into the everyday lives and experiences of Canadians.”

Coca-Cola in Canada operates in all ten provinces, employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. The most popular brands in Canada are Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, Nestea, PowerAde, Minute Maid, Dasani and vitaminwater. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.


Zulu Alpha Kilo

  • Chief Creative Officer: Zak Mroueh
  • Executive Creative Director: Shane Ogilvie
  • Writer: George Ault, Ron MacDonald
  • Art Director: Ari Elkouby, Simon Tuplin
  • Broadcast Producer: David Isaac, Melanie Lamberston, Tara Hall
  • Strategic Planner: Shari Walczak
  • Account Team: Kristina Hayes, Niki Bartl, Laura Robinson
  • Social Media Agency: Dare Communications
  • VP & Director of Social & Innovation: Ian Barr
  • Account Director: Beth MacGibbon
  • Associate Creative Director: Chris Obergfell
  • Social Content Strategist: Chris Campaner

Coca-Cola Canada

Clients: Shane Grant, Michael Samoszewski, Diego Moratorio, Mark Ferris, Jennifer DelVecchio, Shannon Denny

Media Company: UM

Director, Connections Planning: Petra Moy

Supervisor,Connections Planning: Cynthia Steele

Production Company: Partners Film

Executive Producer: Gigi Realini

Director: Neil Tardio

Line Producer: Todd Huskisson

Director of Photography: Matthew Woolf

Sound Design: Apollo Studios

Lead Sound Engineer:  Harry Knazan/Daenen Bramberger

Voice Over Talent: Earl Mann

Original Music: Apollo Studios

Editing House: Panic & Bob

Editor: John Evans

Online Engineer/Artist: Barry Potter

Online Artist: Andrew Hobbs

Assistant: Eric Perrella

Colour House: Notch

Colourist: Jason Zukowski