Romanian processed meat market’s leader, Cris-Tim, launched a national competition to find out the starts of the new campaign for one of its brands, Salam Sasesc.
The competition takes place between March 13th and April 13th and children aged 3-7 years can be entered into the contest on the platform www.superstar.cristim.ro. The winners will be the protagonist of a new Cris-Tim ad.
The initiative comes to build a bridge with the successful communication campaign in 2002, when a 4 years old girl touched an entire country with saying “Salam Sasesc” (words pretty difficult to pronounce for a small kid). Luiza Lucuta, than the protagonist of the campaign, joined the actual efforts of Cris-Tim to find and promote new talents .