Goodbye My Agency – Saatchi & Saatchi Thailand give clients excuses to fire their agencies

Ads, Creativity

In Thailand, “The Advertising Book” is the complete annual of all advertisers, agencies and marketing service companies in the country, marketing’s Yellow Pages for both agencies and clients alike.

And, as every agency runs fancy advertising about how creative they are, Saatchi & Saatchi Thailand decided to demonstrate it. On the back page, they ran a simple but insightful question: “Need an excuse to fire your agency?”

Via a QR code, clients were invited to view  “Goodbye My Agency“, mobi-site with tongue-in-cheek excuses in ready-to-send emails that clients could use to fire their agency. The site also lets clients call for a pitch against Saatchi & Saatchi, learn about Live Creativity – the agency’s real-time social and content creation hub, or even invite the CEO for a coffee.

Sometimes our industry is too serious, especially when it comes to promoting ourselves in front of clients. We have enjoyed firing all our competitors and we look forward to the 1,964,952 pitches we now have on this week

Nuntawat (Golf) Chaipornkaew

Executive Creative Director Saatchi & Saatchi Thailand

Goodbye My Agency

Agency credits:

  • Executive Creative Director: Nuntawat Chaipornkaew
  • Associate Creative Director: Mark Clothier
  • Creative Group Head: Papop Chaowanapreecha
  • Creative Group Head: Pornpen Rattanasaksopana
  • Art Directors: Krissada Jun-On, Shayne Chomchinda, Prapat Patomchaiwiwat, Kajohnchai Rodklongtan, Weerayutt Angkharach
  • Copywriters: Mark Clothier, Tanongsak Tannoprat, Chavanon Tantisiriseranee, Nattinee Hemwanno
  • Producer: Aitthipat Boonkumol
  • Creator: Poowadon Potichat
  • Photographer: Kritsada Khonkaew
  • Developer @ Temporary Trick: Siraphop Rhompo
  • Music Composer: Circle of Sound / CA, USA @ Tomas Jacobi