Romanian media agency BPN Romania, part of Lowe Group, was awarded Bronze at the 6th edition at The Internationalist Awards for Innovation in Media New York, for the campaign First Aid, implemented for Romanian Red Cross.
The integrated campaign was developed together with Medic One, agency specialized in healthcare communication, and Mobile Works, mobile marketing agency.
The award achieved for First Aid campaign proves the fact that the implementation of Radical CommonSense concept works. Through Radical CommonSense, we aim to offer to our clients a different direct approach, to find that detail that can offer a completely different perspective for a communication and promo campaign
Managing Partner BPN Romania.
The main objective of the campaign was to encourage people to attend first aid classes organized by Red Cross. Creating the mobile app that can be downloaded on mobiles represented a motivating factor to enter the classes, so the number of applications increased from 1 every two months to 10 a day.