Category: Creativity
Photo by Aaron Sebastian on Unsplash
Adverty is granted US patent for in-game ad viewability technology BrainImpression™
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability […]
Cavai opens office in Munich, Germany, and appoints Florian Wolf as Sales Director for the DACH region
Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales […]
Gurps Rai Is Empowering Creators Through DroppTv
Without creators, the likes of YouTube, Vimeo, and Vevo wouldn’t exist. These platforms make billions of dollars every year but it is interesting to see how little they give back […]
BBH Singapore launches Running Stories, app mixing fitness, entertainment & real time data to create dynamic audio stories to run on
BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is a new audio entertainment fitness app that casts you as the protagonist […]
Paradais DDB signs a new Christmas ad for De Prati
Thinking of how different this Christmas could be, Paradais DDB developed a campaign for De Prati that invites people to show their affection through the affective value of a gift. […]
Andra Panaitescu takes over as Client Service Director at Mullen Romania
Mullen Romania appointed Andra Panaitescu to the position of Client Service Director. With over 10 years of experience in advertising, from which the last 5 within Mullen team, Andra Panaitescu […]
D&AD announces key changes to make 2021 Awards more accessible and affordable
D&AD have opened entries for the 2021 Awards and announced key changes across categories and pricing which respond to developments in the creative sector and ensure the awards remain reflective […]
Giant Food Rains Down from Above in Ikea’s Epic Warning to Wasteful Christmas Consumers
Christmas is often a time of indulgence and extravagance – but that doesn’t mean we should be careless in our behaviour over the holiday season. After we’re done working away […]
AdColony and Anzu.io join forces to bring blended in-game ads to APAC region
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended […]
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]