Thomas Bjerg, founder of award-winning creative agency Very, and Farah Dib, former creative strategist at AKQA and Droga5, have partnered to launch TwentyTwenty Agency to support brands to combat loneliness and build community to contribute to a more sustainable and inclusive future.
While 2020 has proved a challenge, partners Farah (32) and Thomas (47) have felt a rousing call to action, launching an agency named after the year we will never forget describing this as a ‘turning point globally’ and ‘the moment when we began to see more clearly all the things we needed to change.’
The agency merges creative and strategy under one roof, combining Thomas’ 20+ years experience advising business leaders and marketeers at FTSE 500 companies with Farah’s award-winning career as a strategist and creative, and builds on a shared sense of urgency to help brands take a more meaningful role to build community.
Farah is an ex-journalist who’s moved on from reporting on culture to enabling brands to create it. She’s spent the last ten years developing global award-winning work for clients such as Nike, Virgin, Vodafone, Paramount Pictures and Unilever, at top London agencies AKQA and Droga5. Farah combines deep strategic thinking with creativity, and is passionate about facilitating collaborations between brands and communities to enable meaningful conversations that contribute to culture. She’s experienced first-hand that advertising is particularly pale, male and stale, and is committed to finding ways to be more inclusive.
Farah explains:“2020 has made it clear that we need to build new systems and new behaviours that bond us together – even when we’re far. Loneliness is one of the major challenges of our time, with a health impact equating to smoking 15 cigarettes a day, and it’s a crisis brands can play a meaningful role in solving. Brands can act as a facilitator of community – the cultural glue the world so desperately needs, and in return gain loyalty and cultural capital.”
Since launching in June, the proposition has proved popular, winning multiple pitches from global brands driving positive impact. This includes leading the brand strategy for 5 – a global non-profit foundation empowering change-makers tackling climate change and conscious capitalism, and Matter, a fintech start up transitioning from a sustainable pension company to a global platform for sustainable investment insights developed in collaboration with Nasdaq.
Thomas is the founder of multi-award winning creative shop Very and now Co-founder & CEO of TwentyTwenty Agency. He brings 20 years of experience advising business leaders and marketeers at FTSE 500 companies on how to tap into culture and communities to drive business results. Thomas is a member of the DDA (Danish Digital Awards) Advisory Board and Jury and Member of the Jury at Rambuk. He is also Co-Owner of a Mermaid Asset Management & Business Angel at Seed Capital Denmark.
Thomas says:“We’re called TwentyTwenty not because we’re scared of change, but because we embrace it. This is also an opportunity for new ideas to emerge; the last time I launched an agency was in 2006 – just before the financial crisis.”
TwentyTwenty Agency is a hybrid between a strategic consultancy and a creative agency. It supports the clients all the way from business problems through to creative solutions anchored in research and community insights. Deep insight into community segments and cultural drivers is our differentiator and point of departure.