Category: Creativity
Photo by Aaron Sebastian on Unsplash
The Programmatic Company improves performance by 25% using Beeswax Bidder-as-a-Service
The Programmatic Company has seen a 25 per cent improvement in the performance of campaigns since deploying Beeswax Bidder-as-a-Service twelve months ago. The independent media operator adopted the technology to […]
Zulu Alpha Kilo and the industry pull the ultimate all-nighter to save the ADCC
When you’ve been around for 72 years, you’ve seen a few firsts. But for the Advertising & Design Club of Canada (ADCC), 2020 has proven to bring a first like […]
Anzu and League-M Europe partner to bring in-game video advertising to more European brands
Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic […]
tmwi supports nationwide study into spread of Covid with sponsorship backing
tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand […]
Enigmatic campaign takes Maersk out of the oceans and into the future of logistics
The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best. […]
8 industries in focus in the digital transformation process of Publicis Groupe Romania
Publicis Groupe Romania continues to accelerate the digital transformation process by which it aims to support the development of brands with efficient, data-based solutions. With the new model, the Group […]
Publicis Groupe Netherlands brings Highlands to the Lowlands for The Famous Grouse
The Famous Grouse introduces a new campaign to increase brand awareness and engagement. In its latest campaign the whisky brand brings the Highlands to the Lowlands. It’s the ultimate mancave […]
Channel Factory promotes Robert Björk to MD following period of significant growth
Channel Factory, a global technology platform that maximizes both performance efficiency and brand suitability for advertisers on YouTube, announced that Robert Björk has been promoted to MD for the Nordic […]
Zulu Alpha Kilo and Cineplex bring the movie-going experience to Toronto balconies
After three months of temporary closures, Cineplex is reopening its theatres in all markets where it is permitted by local governments as early as the end of the month. In […]
Young Marketers & TalentBet Perfect Combo: Winners announced after an intense semester
The Alternative School has been busy during the pandemic, cooking up new learning & competition platforms for talents & strategists with a cause. #TalentBet, a pro-solution think & feel tank […]