Category: Creativity
Photo by Aaron Sebastian on Unsplash
PENNY Supermarkets says a public Thank you to the “Heroes of the Neighbourhood”
Serviceplan Campaign Unites with Germany’s food retailer PENNY to launch communication initiative thanking unsung heroes working in their supermarkets to ensure each neighbourhood has essential food and supplies at this […]
Romanian Initiative and Profero transformed outdoors from product promo support to #StayAtHome traffic limiting instruments
Initiative and Profero launched #StaiAcasă (#StayAtHome), through which a series of traditional and digital OOH panels in Bucharest change their usual function, to promote products and services aimed to increase […]
LIA to cancel awards and Creative Liasons in 2020, to resume 2021
LIA (London International Awards) announced that the 2020 awards and their associated Creative LIAisons program have been cancelled for 2020. They will resume in 2021 once the current Covid-19 crisis […]
Global marketing executive Jamie Gutfreund joins Anzu.io as Strategic Advisor
The leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a Strategic Advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products […]
IAB Europe’s Interact, postponed for 2021 due to Covid19 pandemic
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, Interact, until 2021 in Lisabon, and will instead be hosting […]
Cresta Awards, committed to run as normal during Covid19 crisis
Cresta says it is in a good position to run its creative awards as normal during the coronavirus pandemic sweeping the world. “Our team members are all working remotely to […]
The Big Now/mcgarrybowen presents “B∙52”: a short film against hate crimes, under the patronage of Amnesty International Italia.
Directed by Flavio Nani and produced by The Big Angle, the short film has been produced on the occasion of the ‘The International Day for the Elimination of Racial Discrimination’ […]
Martin Bochineck is the new Global President for Isobar
With the appointment, Martin Bochineck becomes the highest ranked Danish executive in the international marketing industry. The goal is to double the size of Isobar in 3 years. Martin Bochineck […]
UPGRADE 100 Festival, former iCEE.fest, moves to October and launches a FREE online version
UPGRADE 100 Festival – the largest event organised in Bucharest, Romania, dedicated to digital & tech transformation, formerly known as iCEE.fest -, announces postponing the 2020 edition beyond June to October 1 and 2 (traditionally, […]
New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners
Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading […]