Category: Creativity
Photo by Aaron Sebastian on Unsplash
Carlsberg premieres two new films in “Betterment” campaign by Fold7
Carlsberg and Fold7 have announced two new films as part of the existing Betterment campaign, which will air in Denmark before rolling out across other European markets. “The Delivery” dramatises […]
NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation
23red alongside NHS Blood and Transplant (NHSBT) launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centers alongside […]
Gunn Report becomes WARC Rankings as major changes are introduced
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the […]
Reebok and MTV partner with DW Fitness First on influencer-led activation
DW Fitness First, one of the largest privately owned health and fitness providers in the world, announced an exciting new partnership with Reebok and MTV by launching a nationwide activation. […]
WARC Global Advertising Trends: Mobile adspend is set to top TV across key markets this year
Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and […]
MullenLowe and MullenLowe Profero contributed to Antipa Museum’s new visual id
Romanian Natural History Museum Grigore Antipa launched a fresh and improved identity, a logo and a new website that are part of a larger project that will see the public […]
The AdForum Business Creative Report 2019 – annual creative ranking by individual business sector
AdForum, the global intelligence provider for the advertising industry, has released AdForum Business Creative Report , the second edition of its ranking of creative success by individual business sector, the […]
Cresta Awards, rebooted by a new team
After 26 years as one of the most respected international creative awards, Cresta has been given a complete makeover designed to align it with the current, fast changing creative landscape. Following […]
Lürzer’s Grand Slam 2019 is open for entries until 31st January
Lürzer’s Grand Slam celebrates ground-breaking ideas, as well as rewarding them with real value: cash. Washington Olivetto, Brazilian advertising legend and creative consultant at McCann Europe, will be heading the […]
Zenith launches global culture initiative on Blue Monday
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith […]