Category: Creativity
Photo by Aaron Sebastian on Unsplash
We Are Social brings (Cynical) Cupid to life for Valentine’s Day with Snapchat’s Lens Studio
Valentine’s Day has traditionally been a time for flowers, chocolates and all things hopelessly romantic. However this year, global socially-led creative agency We Are Social has brought Cupid to Snapchat […]
Geometry introduces new brand identity & logo
Geometry Global, a brand experience agency operating in 56 markets around the world, today unveiled a new brand identity reflecting the changes it has gone through since it was launched […]
2018 See It Be It: Chloe Gottlieb – Ambassador, Madonna Badger – Chair
Cannes Lions has today announced Chloe Gottlieb, EVP, US Chief Creative Officer R/GA as the Ambassador of this year’s See It Be It program, taking over from last year’s lead […]
Tribal Worldwide London launches Total Experience (TX) offering
Tribal Worldwide London recently announced the launch of its new agency structure, designed to help brands win in the experience economy. I believe that businesses should embrace the concept of […]
IAA School – new website and new classes
After 10 years of activity, IAA School changes its digital clothes, launching a brand new website, easier to browse, with focus on visual and friendlier to mobile users. The content includes […]
Sissi, with the support of Direcția 5 music band, encourages consumers to show their appreciation through a new communication platform
Inspired by the story of Princess Sissi and the innovations she made during her time, Sissi, the most popular ham brand in Romania, is launching a new communication platform through […]
More executive jury members joined New York Festivals International Advertising Awards
New York Festivals International Advertising Awards has added 14 additional members to the 2018 Executive Jury, bringing the panel up to 35 members from 17 countries. The Executive Jury, an elite panel […]
Cannes Lions 2018 – final jury presidents announced
The organizers of Cannes Lions announced the names of the remaining 2018 Jury Presidents. A total of 26 Presidents will guide specialist juries within the nine Awards Tracks. In addition […]
Church & Dwight appoints MSQ Partners as lead communications agency
Consumer packaged goods company Church & Dwight has appointed MSQ Partners as its lead creative agency, with the review run through Creativebrief. This is the first time in 18 years […]
Decisions, decisions… a case for behaviour planning
by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. […]