Category: Creativity
Photo by Aaron Sebastian on Unsplash
Jack Daniel’s launched Barrel Hunt, a global scavenger hunt
In celebration of the 150th anniversary of the Jack Daniel Distillery, the oldest registered distillery in the U.S., Jack Daniel’s Tennessee Whiskey today announced the Jack Daniel’s Barrel Hunt, a […]
John Mescall expands McCann creative role as President of Global Creative Council
McCann Worldgroup announced that John Mescall has been named President of its Global Creative Council, an expanded creative role charged with helping the worldwide network to marshal creative resources across […]
Google, Amazon and Samsung top the D100, IPG Mediabrand’s list of most dynamic brands
IPG Mediabrands, the media holding arm of Interpublic Group, in partnership with Jonah Berger, Associate Professor, The Wharton School at The University of Pennsylvania and New York Times best-selling author of Contagious: Why Things […]
Romania at Cannes Lions 2016: 2 bronzes, 1 silver + 7 new shortlists
At last night’s gala, Romania won 2 bronzes and 1 silver in the Promo & Activation category. The silver goes to Publicis for the ACR Street View Test, while both […]
Research: Long-form social video engagement is mostly driven by subtitles
Strategic use of trailers and subtitles – sometimes individually, sometimes combined, sometimes not at all – can significantly increase views, completion of and or engagement in long-form video content on […]
Lions Health announces 2016’s winners
Winners of the 2016 Pharma and Health & Wellness Lions were announced at the Lions Health Awards Ceremony, where a total of 99 Lions were presented. In the 3rd year of […]
The 2nd round of shortlists @ Cannes Lions: 8 more nominations for Romania
The Romanian agencies prove themselves strong in the PR category once again, with all 8 of the nominations from today coming from this category. McCann Bucharest was shortlisted four times […]
8 shortlists for Romania kicking off the Awards Week at Cannes Lions 2016
The first round of shortlists from Cannes Lions are up, in the Promo, Direct, Radio, Glass and Print categories. Romania managed to bag a total of 8: five in Promo, […]
Airbnb “Double Feature” launched in cinemas on June 17th
Airbnb, a leading global community-driven hospitality company, announced that it is taking its Live There campaign to cinemas the week-end starting June 17th with a split-screen experience to be debuted […]
An absolute record number of Romanian entries at Cannes Lions 2016
187 entries, compared to 2015’s 151 – this is Romania’s contribution to Cannes Lions 2016. On the entries list, there are a few premieres: Bitdefender, a client, has entered work made […]