Category: Creativity
Photo by Aaron Sebastian on Unsplash
ustwo appoints Caroline Sparkes as Executive Growth Director for Europe
Independent digital product and service studio, ustwo, has appointed Caroline Sparkes as Executive Growth Director, Europe. Caroline joins ustwo’s European leadership team and will be focused on business development; reporting […]
PHNX Awards, ready for 2022 edition
Launched in the heart of the pandemic, the PHNX Awards have evolved into an annual celebration of the resilience of creativity. In 2020, AdForum launched the PHNX Awards as a […]
Cavai announces innovative launch of conversational video to maximize engagement and impact
Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and […]
New state of the art XR studio launches in New York to meet growing demand for virtual production facilities
Mixed reality experts Silver Spoon and production house Schrom have partnered to launch a new Extended Reality stage in New York. Meeting a growing demand for fully-equipped virtual production (VP) […]
Debunking 4 Native Advertising Myths
An opinion by Olimpia Norsesovici, Senior Sales manager at MGID Romania In the last few years, native ads have continued to gain popularity, mainly due to higher engagement compared to […]
Sanofi unveils new corporate brand and logo – unites the company under one purpose and a single identity
Sanofi unveiled a new bold and unifying corporate brand that supports the modernization and transformation the company launched in December 2019. Over the last 50 years, Sanofi has grown into […]
New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to use contextual advertising to […]
The 28th Golden Drum Festival highlights the importance of Rebuilding Connection
Golden Drum, International Festival of Creativity, is Rebuilding Connection with a strong desire to reunite, reconnect, and reignite creativity. The festival’s competition opening this March introduces two new special awards […]
AdForum launched Business Creative Report 2022
Now in its fifth year, the AdForum Business Creative Report is a unique ranking of the world’s most awarded campaigns by specific industry sector. The report covers 8 categories: Automotive, […]
Sylvain Thirache elected President of France’s Club des Directeurs Artistiques
The board of France’s Club des Directeurs Artistiques (Club of Art Directors), has elected a new President for 2022, Sylvain Thirache, founder of Sid Lee Paris and Creative Director for […]