Category: Creativity
Photo by Aaron Sebastian on Unsplash
In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development
Former Co-Founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in new appointment as Anzu.io’s EVP, Business Development, HD Games Guy Ben-dov, a gaming […]
Toby Pschorr promoted to CEO, DDB Germany Group
On 1st March 2022, Toby Pschorr will take over as CEO of the German DDB holding company. In this role, he will be responsible for all agency brands of the […]
Jerker Fagerström appointed Chief Creative Officer Le Pont
Jerker Fagerström has been appointed chief creative officer of Le Pont, Publicis Groupe Central & Eastern Europe (CEE)’s one-stop virtual shop of end-to-end, digital-first solutions. The appointment, effective February 2022, […]
Broken Heart Love Affair Debuts Eerie New Cinema Spot for Royal Ontario Museum
It’s an ad campaign that’s literally four billion years in the making. Toronto cultural institution the Royal Ontario Museum (ROM) is promoting its first new gallery in more than 10 years […]
Dentsu study: Inread Video generates more than twice the attention vs Social Media
Teads, the global media platform, has collaborated with dentsu international on the release of its latest research in Attention Economy which shows premium publishers drive higher engagement than social media. […]
ustwo appoints Caroline Sparkes as Executive Growth Director for Europe
Independent digital product and service studio, ustwo, has appointed Caroline Sparkes as Executive Growth Director, Europe. Caroline joins ustwo’s European leadership team and will be focused on business development; reporting […]
PHNX Awards, ready for 2022 edition
Launched in the heart of the pandemic, the PHNX Awards have evolved into an annual celebration of the resilience of creativity. In 2020, AdForum launched the PHNX Awards as a […]
Cavai announces innovative launch of conversational video to maximize engagement and impact
Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and […]
New state of the art XR studio launches in New York to meet growing demand for virtual production facilities
Mixed reality experts Silver Spoon and production house Schrom have partnered to launch a new Extended Reality stage in New York. Meeting a growing demand for fully-equipped virtual production (VP) […]
Debunking 4 Native Advertising Myths
An opinion by Olimpia Norsesovici, Senior Sales manager at MGID Romania In the last few years, native ads have continued to gain popularity, mainly due to higher engagement compared to […]