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Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

Category: Branding

Photo by Karly Santiago on Unsplash

Cannes Lions published 2019 Global Creativity Report

Cannes Lions announced the release of the 2019 Global Creativity Report, the industry-leading resource for creativity and effectiveness benchmarking. The report has been extended this year, with contributions from partner […]

September 8, 2019September 30, 2019 Cristina Blanaru Branding, Business

Brandient-designed Agora identity wins Graphis Silver Award

The innovative and witty brand identity created by Brandient for Agora Floreasca gourmet mall in Romanian capital Bucharest was awarded a Graphis Silver Award, and it is featured in the […]

August 20, 2019 Cristina Blanaru Branding, Business

Rusu+Bortun Brand Growers signs Trutzi’s rebranding, the leader of the Romanian iron market

The Romanian strategy and brand creative manifestation agency  Rusu+Bortun Brand Growers finalized Trutzi’s rebranding, a Romanian company launched in 2007, importer and iron producer that has the leader position on […]

July 2, 2019July 2, 2019 Newsroom Branding, Business

Rebranding Creativity 2019 to take place September 13-14th in Cluj-Napoca

Rebranding Creativity 2019– the first Applied Creativity and Creative-Problem-Solving conference in the CEE, organized by Crea-Est and supported by RSM Romania, as the event’s strategic partner, will take place in […]

June 14, 2019October 22, 2019 Romanita Oprea Branding, Creativity

New brand identity for pastel

The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly […]

May 15, 2019October 22, 2019 Romanita Oprea Branding, Creativity

Brandient created a Supercrown for Oradea

Asociatia Pentru Promovarea Turismului din Oradea si Regiune (APTOR) launched the city brand created together with Brandient. The project started December 1st 2018, with the occasion of the anniversary of […]

May 14, 2019April 7, 2020 Romanita Oprea Branding

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. […]

May 2, 2019 Cristina Blanaru Branding, Business, Creativity, Media, OOH / DOOH

Häagen-Dazs changes its visual identity

Starting this month, Häagen-Dazs, the world number one super premium ice cream, distributed in Romania by Maresi Foodbroker, changes its visual identity, putting the accent on the extraordinary that each […]

April 12, 2019October 22, 2019 Romanita Oprea Branding, Marketing

pastel gives voice to the rebranding campaign Autism Voice

„Rică nu știa să zică” (“Rică didn’t know how to say”) is the story of thousands of children with autism, that pastel told together with actors Marius Manole and Andi […]

April 10, 2019October 22, 2019 Romanita Oprea Branding

Jessalynn Chen joins Brandient as Business Director Asia

Brandient, the award-winning branding and design company with offices in Eastern Europe and Singapore, has recruited Jessalynn (“Jess”) Chen as Business Director, Asia. Jess will be based in Singapore and […]

April 10, 2019October 22, 2019 Cristina Blanaru Branding, Business, People

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