Category: Consumption Habits
BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen
BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]
Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores
A new Pepco Shopper study conducted in 18 European markets confirms the clear consumer preference for the retailer. According to the study carried out annually by the retailer in all […]
United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media
In an increasingly digital and competitive economy, urban Romanians are refining their online shopping habits. The “Online Shopping Habits 2025” study conducted by United Media Services offers a detailed snapshot […]
Children’s Oral Health Overview, DENT ESTET 4 KIDS Study
After nearly two decades of sustained efforts in early oral health education, results are starting to show: fear of the dentist is increasingly replaced by curiosity, and routine check-ups are […]
Shopfully Study – Promotions Take Center Stage
The year 2025 continues to be marked by economic uncertainty, despite slightly lower inflation compared to previous years. The latest study by Shopfully – the European leader in digitalizing the […]
Euromonitor: Chocolate boxes and toys, on top of the list this Christmas
Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases, according to data analytics […]
Report by insights consultancy Think Stylist (UK) reveals nearly half of women have no cash for fun
Nearly half of UK women 25-45 (46%) spend their money on bills, leaving no money for fun, according to a new report, The F Word, The New Money Mindset of […]
United Media Services: Young Romanians prefer to celebrate friendships and relationships, while the rest of Romanians enjoy birthdays, Christmas / Easter and New Year’s more
Most Romanians can’t wait to celebrate birthdays (88%), religious events (80%), the New Year (58%), etc., according to the latest study conducted by United Media Services. The survey captures the […]
RAPP Wins B&Q’s Loyalty and CRM Accounts in Major Strategic Partnership
RAPP, a global, next-gen precision marketing agency, has been appointed by B&Q, the UK’s largest home improvement retailer, to accelerate their customer-centric transformation. Tasked with an unwavering focus on customers, RAPP […]
Heidi Chocolat launched Mozart Koogles in Romania
Heidi Chololat, chocolate manufacturing company, celebrated this spring 1 year since launching Mozart Koogles brand on the Romanian market. Mozart Koogles pralines come in 5 assortments: Famous Nougat, Tender Orange, […]