Category: Marketing
Lime and Cutwater – on harsh realities of car ownership and alternative of E-Bikes & E-Scooters
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign spotlighting the harsh realities of car ownership. The […]
Mihai Mija: I help co-create activations and experiences that resonate authentically with the audience while also driving real results for the brand
He is the founder and Brand Partnership Director of the Colorcodes agency. With 16 years of experience in the field of events, Mihai Mija is a curator and facilitator of […]
Electrolux Group unveils updated brand identity for premium brand AEG
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity […]
Euromonitor International launches Passport AI – a gamechanger for the data analysis industry
Euromonitor International has launched Passport AI – a game changer for the data analysis industry. Passport AI is specially designed to supercharge the power of data analytics firm Euromonitor International’s […]
How to redefine customer experience in 2025, at the Customer Experience Forum
Marketing Insiders Group organizes the 11th Customer Experience Forum edition, between October 16-17, 2024, at Biavati Events Bucharest. Beyond Customer Service performance, 74% of customers place great value on brand […]
Moldova secures millions in investments at Moldova Business Week 2024
Moldova Business Week 2024 (MBW 2024), held from September 16th to 20th, concluded with remarkable results, securing millions in new investments and fostering numerous opportunities for business growth across key […]
Marriott International has launched its first bespoke EMEA campaign for Marriott Bonvoy
Marriott International has launched its first bespoke EMEA campaign to showcase Marriott Bonvoy’s 30+ hotel brand portfolio across 10,000 destinations. This includes the three portfolio brands selected, Marriott Hotels & […]
DiFine PR develops the rebranding and communication strategy for Dulcinella Romania
DiFine PR has taken over, since August, the responsibility for corporate communications, employer branding and influencer marketing for Dulcinella Romania, a brand that operates a network of 18 confectioners and […]
MEDIA Central and Flipp join forces to create a global leader in drive-to-store marketing
MEDIA Central Group (“MEDIA Central”) and Flipp Group (“Flipp”), leading providers in the European and North American market for drive-to-store marketing, announce a strategic partnership. In today’s rapidly evolving retail […]
Publicis Groupe aquired Mars United Commerce
Publicis Groupe announced the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. With over 1,000 employees based in 14 hubs worldwide, Mars helps marketeers make their […]