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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Category: Marketing

Photo by explorenation # on Unsplash

Maison Hennessy and OK C’Est Cool, behind Hennessy X.O Collection by Florian Zumbrunn

To revisit the design of its iconic Hennessy X.O decanter, Maison Hennessy enlisted the creative agency OK C’EST COOL to conceive a unique experience blending ultra-customization, artistic creation, and robotic […]

December 16, 2024December 16, 2024 Cristina Blanaru All News, Creativity, Innovation, Marketing

Euromonitor: Chocolate boxes and toys, on top of the list this Christmas

Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases, according to data analytics […]

December 16, 2024December 16, 2024 Newsroom All News, Business, Consumption Habits, Marketing

6 European press agencies launched an interactive guide on Migration in Europe

6 European press agencies – AFP (France), dpa (Germany), ANSA (Italy), AGERPRES (Romania), TT (Sweden) and ANP (Netherlands) – and European Data News Hub (EDNH) compiled an interactive guide available […]

December 10, 2024December 10, 2024 Newsroom All News, Comm & Politics, CSR, Digital & Media, Media

Romanian integrated communication agency Oxygen undergoes brand uplift

Sixteen years after its establishment, Oxygen undergoes brand uplift to reflect its new positioning as a forward-looking agency with creativity at its core. The new slogan, Creators of the Future, […]

December 5, 2024December 10, 2024 Romanita Oprea All News, Branding, Creativity, Marketing, PR

Builders Club, behind Hublot’s latest campaign featuring Novak Djokovic

New York and London-based creative studio Builders Club is thrilled to announce the collaboration for Hublot’s latest campaign featuring tennis legend Novak Djokovic. This exciting campaign, launched in Paris, is […]

November 26, 2024November 26, 2024 Cristina Blanaru Ads, All News, Creativity, Marketing

GMP & U to handle PR for Romanian delivery platform Tazz

Romanian communication agency GMP & U won a pitch and completed its brands and lifestyle portfolio by adding a new client, Tazz. The new cooperation starts in a context when […]

November 26, 2024November 26, 2024 Newsroom All News, Business, Marketing, PR

Ogilvy UK London – no.1 on AME Award’s 2024 Agency Report, Dove – 1st on 2024 Brand Report

New York Festivals AME Awards announces the 2024 AME Report, an annual rankings brief, compiled from the results of the AME Grand Jury sessions. With over 30 years of honoring […]

November 25, 2024November 26, 2024 Cristina Blanaru All News, Creativity, Festivals & Awards, Marketing

Oxygen selected, for the 3rd time in a row, as PR & internal communication agency for PPC

Oxygen was appointed, following a complex selection process, the PR and internal communication agency of the Romanian companies of the PPC group, a regional leader in the field of energy […]

November 14, 2024November 18, 2024 Romanita Oprea PR

Offerista study: Romanians, smaller budget when shopping for holidays than in 2023

The holidays are an opportunity to meet with loved ones, but they’re also one of the busiest shopping seasons of the year. This year, however, they bring financial concerns as […]

November 14, 2024November 18, 2024 Romanita Oprea Digital & Media, Marketing, Studies

The North Face and Fred & Farid Shanghai launch Summit Series campaign in China

The North Face has partnered with creative agency Fred & Farid Shanghai to launch a new Summit Series campaign in China—a striking reaffirmation of its elite performance line, designed to […]

November 14, 2024 Newsroom Ads, All News, Creativity, Marketing

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