Category: Marketing
Henkel Romania marks 30 years of success through innovation and technology in trade marketing with Mediascope
Henkel Romania, one of the leaders in the consumer goods market, celebrated three decades of presence in Romania through a campaign held between September 1, 2024, and November 15, 2024, […]
Tommy Hilfiger and Sofia Richie Grainge introduce a new era of sofistication
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first […]
Calvin Klein launches new campaign starring Lily Collins
Calvin Klein today unveils its Spring 2025 campaign starring actor Lily Collins in her debut for the brand. In the campaign directed and shot by Charlotte Wales, Lily embodies pure […]
GMP & U to handle Employer Branding activities for Heineken Romania
GMP & U won the Heineken Romania’s Employer Branding account, following a pitch. The partnership aims to consolidate company’s image as employer and highlight advantages that are part of its […]
Analytic Partners Announces Strategic Partnership with Association of National Advertisers
Analytic Partners, leader in commercial analytics, announces an exclusive strategic partnership with Association of National Advertisers (ANA).. The partnership will provide ANA members with unparalleled insights and tailored recommendations for […]
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]
Offerista rebrands as Shopfully, establishing the European leader in Drive to Store
Offerista Group, Europe’s largest network for digital retail marketing, announces its rebranding as Shopfully. This milestone marks the full commercial and brand integration with their sister company Shopfully and their […]
Sustained growth for Highlight Group in 2024: 60% higher turnover PR and 30% for Agency
2024 meant for the Highlight Group a continuation of the constant growth of previous years, supported by efforts to strengthen the team, as well as by diversifying the portfolio of […]
Andra Iacob takes over the Chapter 4 Romania agency: a new vision for strategic and sustainable communication
The communication agency Chapter 4 Romania announces the appointment of Andra Iacob as Managing Director. In her new role, Andra will lead the agency’s strategy and development in Romania. Previously […]
easyJet launches innovative and dynamic integrated campaign, signed VCCP
easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that marks a shift in the brand’s approach to advertising. Moving away from the […]