Category: Marketing
The Public Advisors: The emergence of digital tools has significantly enhanced our ability to measure campaign effectiveness
AdHugger sat down with Simona Dan & Raluca Mihalachioiu, Managing Partners The Public Advisors, and discussed the topics we all want to know answers at: how is better and what […]
Driving results from creativity in Out of Home – WOO European Regional Forum
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new […]
Veronica Plăcintescu, Oxygen: Our industry is about engaging in meaningful dialogues that have a lasting impact
AdHugger continues the series about the Romanian PR industry that started last week, with Veronica Plăcintescu, Head of PR at Oxygen, and had a lovely talk about recent years, the […]
United Media Services: Young Romanians prefer to celebrate friendships and relationships, while the rest of Romanians enjoy birthdays, Christmas / Easter and New Year’s more
Most Romanians can’t wait to celebrate birthdays (88%), religious events (80%), the New Year (58%), etc., according to the latest study conducted by United Media Services. The survey captures the […]
Raluca Zamfir, RAN Communcation: The ability to be reactive and flexible is a must
Raluca Zamfir, Managing Partner RAN Communication Agency, continues the series AdHugger started recently about the Romanian PR industry and opened up about what clients want, the way the new technologies […]
Omnicom Media Group names Dylan Mouratsing Managing Director of Annalect UK
Omnicom Media Group (OMG), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global […]
Marketing in a multinational versus an agency – the power of challenges and perspectives
After 12 years at a leading multinational, which played a key role in my professional development, the transition to an agency came with a number of challenges, but also with […]
Aela Cotabita, Highlight PR Romania: We test and adopt new tech when suitable for our activities
Aela Cotabita, Managing Director of Romanian Highlight PR, is a tech passionate, always eager to explore the latest tools available and tells, in an interview for AdHugger, about adopting new […]
5th Forum NOMOS Glashütte approached the future of watch industry
Journalists, specialist retailers, and watch and fashion influencers from around the world gathered at the NOMOS Forum on Monday and Tuesday to take a look at the future of watchmaking. […]
Romanian cMBA The Alternative School opens for #FutureProofCreativity Module: 11.11_12.12
Brand managers, designers, creatives, SoMe & PR talents willing to enjoy an international exposure are welcome to apply for #TheAlternativeSchool’s #FutureProofCreativity Fall Module – an intensive creativity driven study program, […]