Category: Marketing
Euromonitor: Chocolate boxes and toys, on top of the list this Christmas
Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases, according to data analytics […]
6 European press agencies launched an interactive guide on Migration in Europe
6 European press agencies – AFP (France), dpa (Germany), ANSA (Italy), AGERPRES (Romania), TT (Sweden) and ANP (Netherlands) – and European Data News Hub (EDNH) compiled an interactive guide available […]
Romanian integrated communication agency Oxygen undergoes brand uplift
Sixteen years after its establishment, Oxygen undergoes brand uplift to reflect its new positioning as a forward-looking agency with creativity at its core. The new slogan, Creators of the Future, […]
Builders Club, behind Hublot’s latest campaign featuring Novak Djokovic
New York and London-based creative studio Builders Club is thrilled to announce the collaboration for Hublot’s latest campaign featuring tennis legend Novak Djokovic. This exciting campaign, launched in Paris, is […]
GMP & U to handle PR for Romanian delivery platform Tazz
Romanian communication agency GMP & U won a pitch and completed its brands and lifestyle portfolio by adding a new client, Tazz. The new cooperation starts in a context when […]
Ogilvy UK London – no.1 on AME Award’s 2024 Agency Report, Dove – 1st on 2024 Brand Report
New York Festivals AME Awards announces the 2024 AME Report, an annual rankings brief, compiled from the results of the AME Grand Jury sessions. With over 30 years of honoring […]
Oxygen selected, for the 3rd time in a row, as PR & internal communication agency for PPC
Oxygen was appointed, following a complex selection process, the PR and internal communication agency of the Romanian companies of the PPC group, a regional leader in the field of energy […]
Offerista study: Romanians, smaller budget when shopping for holidays than in 2023
The holidays are an opportunity to meet with loved ones, but they’re also one of the busiest shopping seasons of the year. This year, however, they bring financial concerns as […]
The North Face and Fred & Farid Shanghai launch Summit Series campaign in China
The North Face has partnered with creative agency Fred & Farid Shanghai to launch a new Summit Series campaign in China—a striking reaffirmation of its elite performance line, designed to […]
Report by insights consultancy Think Stylist (UK) reveals nearly half of women have no cash for fun
Nearly half of UK women 25-45 (46%) spend their money on bills, leaving no money for fun, according to a new report, The F Word, The New Money Mindset of […]