Category: Marketing
Accenture Life Trends 2023 Report: Greater access to emerging tech to foster next era in creativity, community and data privacy
Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3, and tokenization — which is advancing the next generation of creativity, […]
Romanian Godmother: 120% increase in 2022, reaching the pre-pandemic turnover value
During the previous 12 months, Bucharest based agency Godmother managed almost 600 projects and organized over 100 events for its clients. Valentin Văcăruș, Managing Director Godmother „2022 was an intense […]
AdInMo expands in-game commercial team
AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its global demand strategy. Yasin brings extensive digital and cross-media advertising […]
Publicis Groupe Announces Advertise BG Acquisition in Bulgaria
Publicis Groupe acquired Advertise BG, one of the leading performance marketing agencies in Bulgaria. The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to […]
Ogury names Geoffroy Martin as Chief Executive Officer
Ogury, the global leader in personified advertising, today announced the promotion of former COO Geoffroy Martin to the position of Chief Executive Officer. Former Ogury CEO Thomas Pasquet, who co-founded […]
When the holidays can get a little too much, Pepsi helps you face them in style at the Corner of Dilemmas
With the holidays knocking at our door with more enthusiasm than carolers, it doesn’t take much of a stretch of the imagination to know what awaits us. Christmas is a […]
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
McDonald’s launches two new burgers in the new campaign #TheChristmasBringers, signed by DDB Romania
McDonald’s gets into the holiday spirit with #TheChristmasBringers and two mouth-watering new burgers. As every year, McDonald’s gets wrapped up in the festive spirit and surprises its fans with a […]
Porcupine Tree for the First Time in Romania at ARTmania Festival 2023
Successfully reunited after a hiatus of more than a decade, the British band Porcupine Tree will perform for the first time in Romania at ARTmania Festival 2023, which will take […]
Anzu and Zynga-Owned Socialpoint Partner To Bring Intrinsic In-Game Ads To Dragon City
Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which […]