Category: Marketing
Publicis Luxe, Lancôme x Bearbrick promise a beauty best friend like no other
Accompanied by Publicis Luxe, Lancôme launches a fun-filled beauty experience in collaboration with Japanese cult favorite toy, Bearbrick. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s […]
adam&eveDDB leads re-brand for global streaming platform LIONSGATE+
adam&eveDDB handled the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. adam&eveDDB won STARZPLAY following a […]
Mediaplus North America Wins De’Longhi Account
Following a rigorous review process, De’Longhi Group has awarded its North American business to Mediaplus North America. The agency selection is pivotal to De’Longhi’s global ambitions. The company launched its […]
Romanian ProductLead became Flaminjoy after a complex rebranding process
ProductLead, a Romanian company that innovates in the digital marketing segment and provides smart solutions for automating, generating, and aggregating brands’ digital content, changes its name to Flaminjoy and launches […]
DENTSU CREATIVE Italy consolidates ISAIA’s custom-made digital strategy
DENTSU CREATIVE Italy has conceived, created, and produced, specialty shootings to illustrate the ISAIA fall/winter 2022-2023 collection on social media in a compelling and genuine way. The storytelling, which is […]
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a […]
Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet
Barilla launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by […]
Your Company Needs a Retention Strategy – Here’s Why
Here are a few reasons why your company needs a retention strategy and why it’s vital that you develop one. A company’s success is heavily affected by the employees it […]
Fuse toasts Japanese Asahi Super Dry win for Rugby World Cup 2023
Sport and Entertainment agency Fuse has won the global Japanese beer brand Asahi Super Dry’s Rugby World Cup 2023 partnership activation following a competitive pitch. Fuse will work closely with […]
New speakers announced at IAA’s conference Creativity4Better
November 3rd 2022 is shaping up to be a day to remember! We’re excited for the start of our long-awaited in-person IAA Global Conference, with top speakers joining us from all corners of […]