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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Category: Marketing

Photo by explorenation # on Unsplash

Cream hires Harriet Salmon as Client Services Director to bolster senior team

Independent integrated marketing agency, Cream, has appointed Harriet Salmon as Client Services Director to bolster the agency’s senior team and help grow their full service offering. In this new role, […]

February 9, 2023February 9, 2023 Maggie Hanson All News, Business, HR & Jobs, Marketing, People, Women in Business

Brand New Galaxy (BNG), part of Stagwell holding (STGW), enters 2023 with a new structure unified under one umbrella brand. 

Back in 2022, Brand New Galaxy took steps to simplify its structure and consolidate its entities around two key competence pillars, e-commerce and digital.  In 2023, BNG brand unification continues as […]

February 9, 2023February 9, 2023 Newsroom All News, Business, Marketing

Minio Studio has consolidated communication about Snackology in 2022 with TUC, Oreo, Milka & Philadelphia

The unique combinations of tastes and textures between the delicious TUC snacks and Oreo and creamy Philadelphia cheese, representing various snack recipes, were a memorable success in 2021 as part […]

February 9, 2023February 9, 2023 Newsroom Ads, All News, Creativity, Marketing

Romania: Bergenbier S.A. strengthens its portfolio in the premium segment

Bergenbier S.A., part of the Molson Coors group, launches two products with 0.0% alcohol in the premium segment. Staropramen 0.0 and Stella Artois 0.0 strengthen the company’s portfolio, which in […]

February 9, 2023February 9, 2023 Romanita Oprea Marketing

Italmark and AUGE present Extinction, in an integrated communication campaign to launch of the first room scent that saves the environment

Italmark, a supermarket chain born in Brescia and strongly connected with its territory, has presented Extinction – the first environmental perfume at risk of extinction: an innovative project of sustainability […]

February 9, 2023February 9, 2023 Cristina Blanaru All News, Business, Creativity, Marketing

Adrenallina Sports PR & more becomes an agency dedicated to events and corporate programs

Adrenallina Sports PR & more, the first PR agency dedicated to sports communication in Romania, has rebranded itself as an agency focusing on events, trainings, and corporate programs in the […]

February 9, 2023February 9, 2023 Cristina Blanaru All News, Branding, Business, Marketing

Erno Laszlo strengthens its global skincare wellness position with a new brand identity

Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, […]

January 25, 2023January 25, 2023 Newsroom All News, Branding, Creativity, Marketing

AdForum PHNX Awards rise for Peace

This year’s AdForum PHNX Awards are open for entries – with their usual diverse jury and a compelling new theme: peace. In 2020, deep in the heart of lockdown, AdForum […]

January 25, 2023January 25, 2023 Newsroom All News, Creativity, CSR, Festivals & Awards

Displate takes their esports partnership game to the next level and becomes an official sponsor of the LEC

Displate, the leading marketplace of premium metal posters, has announced an official sponsorship agreement with the League of Legends EMEA Championship (LEC) for the 2023 season. This partnership, coordinated by SPORTFIVE, […]

January 20, 2023February 9, 2023 Maggie Hanson All News, Business, Marketing

Minio Studio and CeraVe Romania have developed a series of powerful activations dedicated to Gen Z, with the launch of the new anti-blemish range from CeraVe

Minio Studio and the CeraVe brand, part of L’Oreal Romania, once again joined forces to develop a powerful campaign that ran both online and offline for the launch of CeraVe’s […]

January 17, 2023January 17, 2023 Cristina Blanaru All News, Creativity, Marketing

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