Category: Marketing
Romanian Marketing Insiders Group rebranded and expanded its services
Marketing Insiders Group, Romania’s customer care community advocate and leader recently launched a new brand identity and service lines for Europe. Romania has gained respect globally regarding customer care performance […]
Mediascope to expand its portfolio with a new global client, the Lindt brand
Starting 2023, Mediascope will provide creative services and manage the in-store communication platform for Lindt brand in Romania. The partnership was signed after a complex pitch, with creative and communication […]
Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution
Publicis Groupe announced the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps […]
United Media Services Study: For 1 in 2 Romanians, the winter holiday shopping starts in November or even earlier; Black Friday is a key moment to tick off some items from the shopping list
Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the […]
Publicis Italy/Le Pub strengthens and broadens international creative talent by appointing 3 new Creative Directors
Publicis Italy/Le Pub welcomes new recruits as international creatives join the agency. The additions comprise three Creative Directors Nick Bakshi and Rainor Marinho and Jack Christensen, who will join the […]
Ruxandra Rău joins Vodafone Romania as Brand & Marketing Communication Director
According to sources in the industry, November 1st is Ruxandra Rău‘s first day at Vodafone Romania, as Director Brand & Marketing Communications. With over 23 years of experience in brand […]
Media business: Klarmedia takes over Media Image Group, consolidates media monitoring leadership position in Romania and Moldova
Media monitoring and analysis agency Klarmedia took over and integrated Media Image Group, consolidating its position as main provider of media monitoring in Romania and Moldova, with a portfolio of […]
France: Publicis and Sony Music Entertainment – unique partnership around hip-hop culture
Publicis Conseil, Prodigious and Sony Music Entertainment France join forces through an unprecedented collaboration in order to support artists of urban culture in the creative exploration of their artistic projects. […]
The Best Independent Live Communication Agencies in Europe Attended the 27Names Partners Meeting in Bucharest, Hosted by Godmother
The Bucharest based agency is the first 27Names partner to host such a meeting in less than 6 months from joining the network. 17 member agencies from all over Europe […]
Imagination hires Gavin Miller as new Global Environmental Sustainability Lead
Award-winning global experience design company, Imagination, has appointed Gavin Miller as its Global Environmental Sustainability Lead, responsible for developing and rolling out the business’ global environmental sustainability strategy. Miller joins […]