Category: Marketing
Brand New Galaxy (BNG), part of Stagwell holding (STGW), enters 2023 with a new structure unified under one umbrella brand.
Back in 2022, Brand New Galaxy took steps to simplify its structure and consolidate its entities around two key competence pillars, e-commerce and digital. In 2023, BNG brand unification continues as […]
Minio Studio has consolidated communication about Snackology in 2022 with TUC, Oreo, Milka & Philadelphia
The unique combinations of tastes and textures between the delicious TUC snacks and Oreo and creamy Philadelphia cheese, representing various snack recipes, were a memorable success in 2021 as part […]
Romania: Bergenbier S.A. strengthens its portfolio in the premium segment
Bergenbier S.A., part of the Molson Coors group, launches two products with 0.0% alcohol in the premium segment. Staropramen 0.0 and Stella Artois 0.0 strengthen the company’s portfolio, which in […]
Italmark and AUGE present Extinction, in an integrated communication campaign to launch of the first room scent that saves the environment
Italmark, a supermarket chain born in Brescia and strongly connected with its territory, has presented Extinction – the first environmental perfume at risk of extinction: an innovative project of sustainability […]
Adrenallina Sports PR & more becomes an agency dedicated to events and corporate programs
Adrenallina Sports PR & more, the first PR agency dedicated to sports communication in Romania, has rebranded itself as an agency focusing on events, trainings, and corporate programs in the […]
Erno Laszlo strengthens its global skincare wellness position with a new brand identity
Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, […]
AdForum PHNX Awards rise for Peace
This year’s AdForum PHNX Awards are open for entries – with their usual diverse jury and a compelling new theme: peace. In 2020, deep in the heart of lockdown, AdForum […]
Displate takes their esports partnership game to the next level and becomes an official sponsor of the LEC
Displate, the leading marketplace of premium metal posters, has announced an official sponsorship agreement with the League of Legends EMEA Championship (LEC) for the 2023 season. This partnership, coordinated by SPORTFIVE, […]
Minio Studio and CeraVe Romania have developed a series of powerful activations dedicated to Gen Z, with the launch of the new anti-blemish range from CeraVe
Minio Studio and the CeraVe brand, part of L’Oreal Romania, once again joined forces to develop a powerful campaign that ran both online and offline for the launch of CeraVe’s […]
Accenture Life Trends 2023 Report: Greater access to emerging tech to foster next era in creativity, community and data privacy
Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3, and tokenization — which is advancing the next generation of creativity, […]