Category: Marketing
330% growth for Fintech unicorns during last 1.5 years
The number of startups, qualifying as Unicorns (valued at over $1 bln USD) has grown significantly in the last year and a half. The exact percentage of Unicorn growth in numbers since […]
GSK’s global identity, redesigned by Wolff Olins
GSK, a global leader in healthcare, unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by […]
Accenture report: Sustainable Technology Strategy Critical for Achieving Business Growth and ESG Performance
As businesses set more ambitious environmental, social and governance (ESG) goals, their sustainability and technology strategies need to become more tightly aligned to gain competitive advantage, financial value and a […]
Taylor James unveils latest campaign for Honda
Creative production studio Taylor James, part of Tag, today unveils a new campaign for car manufacturing company Honda. The 2023 Honda HR-V project is the largest Unreal content production for […]
Report: Mobile advertisers have their say on privacy-first marketing
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]
Customer Centricity: Measuring Customer Satisfaction Alone Is Not Enough
Many customer-centric companies use the Net Promoter Score (NPS) or other methods to measure customer satisfaction. But measuring alone is not enough. A study by the customer experience management platform […]
Tribal Worldwide redesigns their creative department with three new hires
Tribal Worldwide, the Total Experience agency, has redesigned its creative department, hiring three new creatives to join the team. Dave Sullivan and Al Taylor as Creative Directors, and Sisley Henning […]
Imagination boosts Saudi Arabia’s leadership team and opens a new office location
Award-winning Experience Design Company, Imagination, has appointed a new Creative Director and Logistics Director in its Saudi Arabia office, further developing its senior leadership team to support expansion and growth. […]
Ogilvy Paris appoints Benjamin Bregeault as Creative Director
Ogilvy Paris appointed Benjamin Bregeault as its new Creative Director, with the mission to continue to accelerate the agency’s transformation, launched under the presidency of Matthieu Elkaim and Emmanuel Ferry. […]
Romanian g7 Marketing merges with European’ WaveCrest Group
Romanian g7 Marketing, player in the Retail Marketing sector, announced the merger with Wavecrest Group, leading European shopper marketing & experiential agency, embarking on a journey to create the next-gen […]