Category: Marketing
Media Fact Book 2022: Romanian media market to exceed €640M
In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]
Passendo partners with leading media company, audienzz, to revolutionize its ad offer in a portfolio of over 70 premium newsletters
Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in […]
“Sharing your passion for music with the world. Priceless”, the Mastercard invitation
Mastercard continues its partnership with Electric Castle, one of the most important music festivals in Romania, organized at Banffy Castle, in Cluj, between July 13 – 17, and encourages festival-goers […]
Lavazza delivers the perfect serve for Wimbledon Centre Court’s 100-year celebration’s
Thousands of tennis enthusiasts will begin filling the courts at Wimbledon today as the iconic Championships play host to a full crowd for the first time in two years. To […]
Interbrand Group hires Paralympian Anna Johannes as strategist, inclusive design
World leading brand consultancy, Interbrand Group, announced the appointment of Paralympian medallist Anna Johannes as a strategist in its Inclusive Design practice. Working with Marianne Waite, Director of Inclusive Design, […]
APT changes its name to PROHUMAN APT and foresees a turnover of over EUR 70 mil in 2022
APT Group, top 3 in the Human Resources services market, with a history of over 25 years, with revenues of 64 mil Euro and almost 4000 employees in 2021 changes […]
SportingPedia: National football teams from England, France and Brazil, over €1BN market value
Football has become big business in recent decades, with players and coaches costing clubs hundreds of millions in transfer fees and wages each year. However, some countries produce exceptionally expensive […]
Starcom Romania launches the Purchase Journey study
Starcom Romania launches the Purchase Journey – Gen Z vs. Millennials study, that takes an in-depth look at each stage of the purchasing process of Generation Z and Millennials, as […]
Teads partners with Lumen Research to offer attention measurement to clients globally
Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native creative testing tools to its clients worldwide. Lumen will […]
Brand Finance: Lego on top as big Danish brands bounce back as COVID recedes
Lego is most valuable and strongest Danish brand, valued at DKK 38.7 billion The iconic Danish toymaker Lego (brand value up 13% to DKK 38.7 billion) remains on top as […]