Category: Marketing
Publicis Groupe acquires Profitero
Publicis Groupe announced it aquires Profitero, leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s solutions provide actionable insights and product visibility to more than 4,000 […]
Business influencer Steven Bartlett, confirmed as Nudgestock headline speaker
Nudgestock, the world’s biggest behavioural science festival now in its tenth year, has announced it will be streaming live on June 10th for ten hours straight. The event organized by […]
Havas Media Group partners with Lumen Research to measure and optimize attention at global scale
Havas Media Group announced a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention. This offering, the first of its kind to […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
European Women in VC publishes the inaugural analysis of gender diversity across European VC
The European venture capital scene experienced record-breaking growth in 2021, with over €100B invested in one single year in European startups. These investments created almost 100 unicorns in the region […]
Dot Inc. with Serviceplan Innovation reveal Dot Pad for visually impaired people
Dot Inc. continues to create innovative tech to improve the lives of blind and visually impaired communities worldwide with the Dot Pad, whose smart tactile graphics display makes images touchable. […]
Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
Cloudfactory and The Dutch Salvation Army ReShare – inspired by Balenciaga – create a collection of truly destroyed shoes from people living on the streets
Luxury fashion house Balenciaga recently launched its Paris Sneaker collection, which featured 100 pairs of limited-edition ‘fully destroyed’ sneakers that cost $1,850. The release of these sneakers – the less-destroyed, […]
Accenture report: Supply Chain Disruptions Could Cost European Economies Up to €920 Billion in GDP by 2023
Supply chain challenges arising from the COVID-19 pandemic and Russia’s invasion of Ukraine could result in a potential €920 billion cumulative loss to gross domestic product (GDP) across the Eurozone […]
Romania: Golin to handle PR and SoMe services for Edenred, leader of the local fringe benefits market
Golin Romania became, this spring, Edenred‘s partner for PR and social media services and will manage the communication of the corporate, brand and CSR activities carried out by the company, […]