Category: Marketing
Romanian Patrimonium building, back to public circuit for Romanian Design Week 2022
Romanian Design Week, multidisciplinary festival dedicated to creative industries, with the support of OAR Bucharest, the Romanian National Library and ExpoArte, reopens Ion I.C. Bratianu Settelements for general public access. […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Veuve Clicquot celebrates 250 years of Solaire with global “Good Day Sunshine” campaign
Veuve Clicquot has long been a symbol of profound optimism, boldness, and steadfast resilience and recently launched an international brand campaign titled, “Good Day Sunshine”, highlighting the House’s solaire culture, […]
Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director
Tailify has appointed Julia Burton Brown as Commercial Director as it spreads the word about the radical impact of its behavioural science technology on the creation and execution of influencer […]
5 Tricks to improve your website’s organic traffic
Alex Lysak is the CEO of SeoBrothers and has over 10 years’ worth of experience as a web marketer and in building a strong team. In the following material, he […]
Dentsu appoints its first new creative director for Southeast Europe
Marketing communications group dentsu marks the reinforcement of its creative service line by the appointment of Marius Tianu as the new Creative Director for dentsu Southeast Europe. Reporting to dentsu […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Hybrid Theory promotes new leadership members
Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall […]
Jonas Söderqvist, appointed CEO of Adverty
Adverty appointed Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and enable Adverty to build […]
ING Romania selected iProspect to handle its media account
ING Bank in Romania consolidated its media buying to marketing communications agency group dentsu Romania’s media agency iProspect. Following a competitive pitch, ING will now work with iProspect in Romania. […]