Category: Marketing
Godmother joins 27Names network, as their only partner in Romania
Bucharest based Godmother joined 27Names, network of 500+ communication experts, representing thelargest independent live communication agencies in Europe. Valentin Văcăruș, Managing Director Godmother ”This partnership is yet another recognition of […]
Coors Light unveils energy-efficient rooftop ads, to inspire Americans to reduce home-cooling costs this summer
Globally, 2021 was ranked the fifth warmest year on record since 1880.* Heat waves are more frequent, and in Miami, there have been more 90-degree days than ever before. Air […]
Planning for attention: New report reveals how brands can reach most engaged audiences
A new report by independent media agency The Kite Factory reveals key insights into the diversification of media consumption of UK adults and how audience attention within digital platforms compares […]
Digital citylights equipped with AI-based software and build-in cameras fighting the dramatic rise in mental health issues
Anxiety Meter can measure passers-by’s anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of […]
Romanian Digital Marketing Forum to help shaping marketing strategies in 2022
Romanian Digital Marketing Forum is scheduled to take place in hybrid format – online and on location – on May 16-17, at Marriott Hotel Bucharest. The event starts with a […]
Wunderman Thompson publishes a new analysis on metaverse
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats […]
Retail Therapy: Virtual Clothing Substitutes Online Impulse Purchases
Despite increased unemployment and economic difficulties during the pandemic, internet spending continued to set new highs. For example, the share of retail transactions conducted online in the United Kingdom increased […]
Millennium Innovation Forum announces its line-up of speakers for 2022 events
October event in Helsinki to bring together leading investigative journalist Christo Grozev, Google’s first female engineer and former CEO of Yahoo, Merissa Mayer, and many others to discuss how technology […]
Uncle Grey creates Copyrighter to enable creators to take digital ownership of their images and videos
IndieFrame, digital distribution platform enabling photographers and video producers to contact and sell content directly to media, is launching Copyrighter – a tool allowing content creators to take digital ownership […]
Eye-tracking study confirms that high impact formats outperform standard display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]